K-pop idol Jin of the global supergroup BTS was recently tapped by Parisian jewelry brand Fred as its first global ambassador.
In an Instagram post, Fred made the announcement of appointing Jin. The jewelry brand also describes the Korean artist as someone who “embodies the spirit of Maison Fred.”
“Maison Fred is pleased to announce its new Global Brand Ambassador: Jin of 21st-century pop icons BTS. Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison Fred. His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle,” it wrote.
In addition, Fred’s vice president and artistic director, Valérie Samuel, stated, “His radiant energy, artistic qualities, values, and high standards constantly push him to excel, strongly resonating with those of our maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre.”
Since his military discharge last June 12, Jin has been busy with various solo activities.
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