SINCE 1994, Empire East Land Holdings Inc. has been committed to fulfill the needs and wants of every Filipino family and individual. Its developments have been dedicated to fostering a lively and luxurious community that’s more than being just a home.
Truly, Empire East creates an atmosphere of serenity and comfort with every project it partakes in, taking the Filipino lifestyle and culture into account seriously.
This year, Empire East continues to uphold this mission with new and old — albeit improved properties — as well as innovative ideas and technology that will make its customers’ homes a sanctuary of delight.
With these, Empire East demonstrates how it can adapt to the changing and evolving needs of the market to suit their taste, emphasizing its “homebuyers first” culture.
Empire East’s Ask About Your Home portal enables homebuyers to track their transactions and send queries to the personnel concerned, making customer service transparent and convenient. CONTRIBUTED IMAGE
Ask about all things home in a few easy steps
When buying a new home, it is crucial to be updated with the steps of acquisition. However, this can be a struggle when queries are not answered well, causing confusion and stress.
One of the pioneering technologies that Empire East has established is the Ask About Your Home portal, a one-stop site for all concerns that property owners can have. With this portal, buyers and clients can expect a seamless and hassle-free transaction with the company through an efficient ticketing service.
The portal is a way for the company to adapt to the changes surrounding digitalization, making transactions easier. Gone are the days where buyers would need to make constant phone calls in various channels, which inevitably takes up time and energy for everyone involved. The Ask About Your Home portal has it all in one site, ensuring that the buyer and the company can coordinate properly.
Compared to traditional customer service portals, the Ask About Your Home portal takes a personalized approach with every query. It caters to all concerns, allowing buyers to channel their questions to appropriate responding personnel.
The portal also connects buyers’ queries to relevant people with the expertise to address their concerns. Whether it be payment, property, document and title concerns or account information, there is a guarantee that every query can be addressed.
Each concern has its own subsections, depending on the type of the buyers’ concern. If they like to ask further to clarify the response to their query, buyers can also use the Request Details Box to expand their queries.
This way, buyers are assured that they can get a helpful and accurate response, lessening their stress. Instead of their going through the hassle of reaching out via social media or other sites, Ask About Your Home is the surefire way to go.
As of 2023, Empire East has received more than 2,000 tickets with an average of 170 tickets per month and a 100-percent response rate in all of them.
Furthermore, buyers are ensured of their safety when it comes to data privacy. Empire East has carefully studied the intricacies of data protection to ensure the portal’s security. It is compliant with the Data Privacy Law, and no further information that is not asked for in the contract will be solicited to the buyer.
More than a way to connect with the buyers and ensure a seamless and steadily streamlined way for clients to track their homebuying journey, the portal is a way for Empire East to show accountability and transparency. This further cements Empire East as a trustworthy real estate company.
Aside from the portal, Empire East has also embarked on other automation projects that are focused on improving processes to enhance the company’s operations.
Some of these include creating print logs of official receipts, monitoring Empire East’s systems, tracking and managing applications and products, and streamlining processes such as employee and payroll management, central forms processing and contract events.
Especially catered homes for the Filipino
Empire East prides itself with its “homebuyers first” culture, putting the needs of its market above all. Empire East makes it a point to listen to what the client needs and wants so that they can secure their dream home. With that, Empire East has a myriad of choices fit for Filipinos.
For those who are seeking American-style living with a peaceful community within the outskirts of the city, a residence in the Laguna Bel Air is the ideal spot. It is the first township development — which Empire East is known for — in Sta. Rosa, Laguna.
As a township development, Laguna Bel Air hosts a wide range of accessible amenities within the neighborhood such as a commercial strip village shops, a parish church, and various learning centers. The community also has a clubhouse and a pavilion with swimming pools, basketball and tennis courts, billiards and bowling hall, a mini-theater, and more.
Empire East is also the first company to develop the transit-oriented developments (TODs), which are perfect for people who are always on the go and are frequent users of public transportation. Some of these properties are not only near high-density transport areas but are directly connected to the stations as well.
Covent Garden is one of Empire East’s transit-oriented developments that is near the Philippine National Railway and Pureza Light Rail Transit 2 station and along the University Belt. CONTRIBUTED PHOTO
These developments include San Lorenzo Place near the Magallanes Metro Rail Transit (MRT) station, Pioneer Woodlands that is directly connected to Boni MRT station, Little Baguio Terraces in between J. Ruiz and Gilmore stations of Light Rail Transit (LRT) 2, and Covent Garden near the Philippine National Railway and Pureza LRT 2 station.
Little Baguio Terraces, located between J. Ruiz and Gilmore stations, is the perfect home due to its proximity to leisure hubs, schools, shopping centers and medical institutions. CONTRIBUTED PHOTO
The Paddington Place, which is still under construction, is only a 3-minute walk from Shaw Boulevard station.
Observing the locations of these developments, TODs are suitable for students and professionals due to their accessibility to transportation systems along business districts as well as the University Belt. People who like to travel often and take joy rides around the metro will find traveling easier with TODs, making traveling literally close to home.
The Rochester’s mid-to high-rise towers provide a vibrant community for its residents with premium amenities that they can enjoy. CONTRIBUTED PHOTO
Who’s to say that resorts are only plausible in remote and rural areas? With Empire East’s urban development resort communities such as The Rochester, Kasara, The Sonoma and Mango Tree Residences, residents can enjoy the tranquil aura of resorts while enjoying the modern life of the city.
With these urban resort communities, it’s now possible to live a vacation lifestyle in the middle of the city, providing relaxation throughout the entire property.
Empire East’s Kasara Urban Resort Residences development mixes the modern living of the city with the ambiance of a resort, especially with its prime attraction, the lake-inspired pool. CONTRIBUTED PHOTO
For instance, Kasara Urban Resort Residences in Pasig combines recreation and comfort with its lake-inspired swimming pool, replicating the natural wonder within the city. Urban resort communities are perfect for people who always seek the ambiance of nature or its fusion with the modern lifestyle.
Empire East’s newest property, Highland City, is poised to be the first elevated city to rise in the Philippines. It is a 22-hectare mixed-use development with four phases: Highland Park, Highland Mall, Highland Residences and Chartered Club. It is located in Felix Avenue, Pasig City, near the Rizal boundary.
Like the TODs, Highland City is also easily accessible to MRT and LRT stations near Marikina. It will have 37 towers upon completion.
Whether someone is looking for a wide space, a good community, a peaceful ambiance or an accessible route, there is a home with Empire East’s properties.
Aside from these available properties, East Empire makes payment more convenient with its flexible payment schemes. One of these is the zero downpayment scheme, making purchases more convenient for buyers, a first in the Philippine real estate market.
These payment schemes were first implemented by Empire East Chief Executive Officer Anthony Charlemagne Yu during the Asian Financial Crisis. This further shows how Empire East has a huge consideration for its buyers and values providing a home that they can afford.
For its 30th anniversary, Empire East upholds its commitment to attaining authentic realities with its bold visions. CONTRIBUTED IMAGE
Reaching its 30th year with the theme “Bold visions. Authentic realities,” Empire East affirms its commitment to create authentic realities with homes that meet its buyers’ needs and wants. It blends the modern lifestyle with sophisticated design and seamless service to its buyers.
Empire East is not afraid to look beyond the horizons of real estate, building developments that are not just homes but a community. It shows concern for the people.
Happy 30th anniversary, Empire East.
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