In the past, a refrigerator with a single large compartment seemed convenient for storing all types of food together. But it quickly became apparent how problematic this setup could be. In time, we discovered a few issues like cross-contamination as different food items were stored in close proximity. For example, strawberries placed next to raw chicken would often spoil prematurely, raising concerns about food safety.
Fresh produce would wilt faster, and cheese often absorbed unwanted odors from leftovers. Searching for ingredients became a frustrating task, as finding specific items required sifting through a jumble of mismatched containers.
Upgrading to a refrigerator with separate compartments proved to be a game-changer. Each section now had a designated purpose: vegetables, meats, dairy products, and beverages all had their own spaces. This improved organization kept food fresher for longer and allowed for optimal temperature and humidity settings. Produce remained crisp, and dairy products no longer carried off-putting smells.
The risk of cross-contamination was significantly reduced with the new arrangement. The separation of raw meats from other foods contributed to a safer and cleaner kitchen environment. Additionally, opening just one compartment without disturbing the rest of the refrigerator helped maintain the internal temperature and save energy.
In line with these benefits, TCL, a leading consumer electronics brand and the top panel TV brand in the Philippines introduced its latest innovation: the TCL Free Built-In Refrigerator.
According to TCL Philippines Marketing Head Shae Yu, this new refrigerator combines advanced technology with a modern design, making the kitchen more functional and stylish. It shows TCL’s commitment to smart, everyday living solutions.
At Azadore Restaurant in Quezon City, food and lifestyle enthusiasts gathered for an intimate afternoon launch where TCL showcased advancements in smart refrigeration technology. The event witnessed a special cooking demonstration by online favorite Chef Myke Tatung and popular mommy content creator Joyce Pring-Triviño, who highlighted the refrigerator’s features in a real-world kitchen setting.
During the live cooking demo, Chef Tatung impressed the audience by showcasing how the TCL Free Built-In Refrigerator enhances the cooking experience. From storing fresh ingredients to maintaining ideal temperatures, the refrigerator’s features proved essential for creating a variety of dishes. Chef Tatung praised the refrigerator’s advanced cooling system, convertible zone, and spacious interior, making meal prep easier and more efficient.
Joyce Pring-Triviño added a lively touch to the event with her engaging commentary. She shared her positive experiences with the TCL Free Built-In Refrigerator, noting how it has become a fun family activity, helping her involve her boys in choosing healthy snacks and her husband in organizing food.
“I love how the TCL Free Built-In Refrigerator combines innovation with space-saving design. It maximizes floor space by 21 percent compared to traditional models, yet offers an impressive 521L capacity,” Joyce enthused.
cooling system, a convertible zone, and a spacious interior
“TCL started its refrigerator business in 2021 and has seen a 192 percent year-over-year growth from 2022 to 2023. We’re proud to be a trusted name in Filipino homes,” said Philippines Brand Manager Joseph Cernitchez.
how much the brand has grown throughout the years
“While we’re leaders in panel TVs and global TV powerhouses, our focus extends beyond screens. We’re dedicated to creating exceptional, tech-driven appliances that are affordable and innovative, bringing Filipino families the future of home living today,” he concluded
The TCL Free Built-In Refrigerator is now available at all TCL authorized dealers nationwide. For more information, visit https://www.tcl.com/ph/en.
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