Kultura, a symbol of Filipino pride and craftsmanship, marked its 20th anniversary with a heartfelt celebration, reflecting on two decades of growth, evolution, and dedication to promoting Philippine culture.
Ivy Yap, president of Kultura, shared the journey and vision that have shaped the brand into what it is today.
Looking back, we see our business much like a farmer carefully selecting the best seeds and cultivating a thriving field. Those early years involved searching, identifying, and collaborating with talented craftsmen from across the Philippines,” said Ivy Yap.
“We honor their skills and stories, ensuring that each product we offer is a testament to the artistry and passion that defines our culture,” she added.
Kultura remains dedicated to its mission of preserving and promoting Philippine culture and is grateful to all who have been part of its story.
Kultura began as a small space within the walls of Shoemart, driven by a desire to celebrate Philippine handicrafts. Inspired by the country’s rich heritage and vibrant traditions, Kultura expanded its product lines, embracing contemporary designs while staying true to its roots. The brand has now grown to over 48 stores nationwide, each one a beacon of Filipino pride.
“As Kultura grew, so did our aspirations and dreams. We expanded our product lines, embracing contemporary designs while staying true to our roots, and established standalone stores, each one a beacon of Filipino pride. This was a time of experimentation, finding our voice, and establishing our place in the world,” Yap continued.
“Now, as we mark our 20th year, we have reached maturity. We have proven ourselves as a trusted and respected brand, known for our commitment to quality and authenticity. Kultura is no longer just a brand; it has become a symbol of national identity, a celebration of our rich tapestry of traditions, and a part of the modern Filipino lifestyle,” she noted.
Former and current employees of Kultura
The anniversary celebration also featured the return of award-winning actress and entrepreneur Marian Rivera as Kultura’s brand ambassador. After the grand reveal, Rivera toured the refreshed Mall of Asia flagship store, meeting the faces behind beloved products such as South Sea pearls, hand-embroidered barongs from Taal, quilts and native bags from Bicol, and totes upcycled from juice packs by Payatas communities.
Ivy Yap, president of Kultura
As brand ambassador, Rivera will introduce the newest collections of South Sea, freshwater, and baroque pearls throughout the year. This season’s jewelry lines experiment with playful shapes, textures, fun colors, and sizes, offering trendy takes on the classic gem.
With her innate personal style and love for local products, Rivera will continue to promote Filipiniana, sharing tips and showcasing how to incorporate it into women’s wardrobe essentials for various occasions.
“Our hard work has been rewarded in ways we could have only dreamed of. On this momentous occasion, we say, ‘Maraming salamat po!’ to every person, group, community, and organization who has been instrumental in our growth. As we reflect on the past two decades, it is equally important to look to the future with hope and excitement. We are committed to continuing our mission of preserving and promoting Philippine culture, and will strive to reach even greater heights in the years to come,” Yap finally remarked.
Kultura remains dedicated to its mission of preserving and promoting Philippine culture and is grateful to all who have been part of its story. The brand looks forward to many more years of growth, innovation, and celebration of the Philippines.
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