In celebration of MSME Development Week, TikTok Shop participated in the National MSME Summit 2024, themed “Innovate to Elevate: Empowering MSMEs for Sustainable Growth.”
The event, organized by Go Negosyo in collaboration with the Department of Trade and Industry (DTI), highlighted the importance of digitalization in empowering Filipino MSMEs.
Go Negosyo’s founder, Joey Concepcion, expressed enthusiasm about partnering with TikTok Shop to leverage its Shoppertainment format, enabling MSMEs to reach a broader audience and grow their businesses.
TikTok Shop actively contributed to the summit with panel discussions featuring experts like Jonah Ople, who highlighted the platform’s unique ACE Framework.
Content creators like James Afante and successful sellers like Jonah Sison Ramos also shared insights on content creation and entrepreneurship, emphasizing strategies for driving business growth.
DTI undersecretary Ma. Cristina Roque acknowledged the transformative power of digitalization in enabling MSMEs to expand their reach nationwide.
TikTok Shop remains committed to providing innovative tools and fostering strategic partnerships to empower MSMEs for sustained growth and success in the digital age.
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