DESPITE the groundbreaking potential of artificial intelligence (AI) to streamline operations and enhance productivity, many small and medium enterprise (SME) owners have yet to integrate these tools into their business. Investing a modest amount in AI can yield big returns, largely cutting down the time spent on completing tasks. Here are three standout apps that you can maximize.
Canva’s Magic Studio
For businesses looking to enhance their digital presence, Canva’s Magic Studio is an indispensable tool. This AI-powered feature simplifies the creation of visually appealing designs such as social media posts and client presentations. With tools like Magic Write and Magic Design, Canva transforms basic text prompts into professional-looking visuals and marketing materials quickly. Incorporating your brand design onto the visuals is also made easier by utilizing the app’s Brand Kit feature. This also makes high-quality design accessible to all team members. The ease of creating engaging content with Canva’s Magic Studio helps marketing teams attract and retain customers.
ChatGPT’s Custom GPTs
Many are familiar with OpenAI’s flagship product, ChatGPT. What local businesses fail to take advantage of is the app’s power to create customizable mini ChatGPT apps (GPTs) that can be tailored to meet specific business needs. Whether it is handling customer service inquiries, generating social media content, or assisting with technical support, GPTs can be programmed to perform a vast range of tasks. For example, a retail business might use a GPT to automate responses to frequently asked questions about products, a real estate agency could deploy a GPT to generate property descriptions and a tech startup might employ a GPT to provide first-level tech support. The best thing is no coding knowledge is required to create these mini apps. Your natural language is the programming language. Once integrated in your business, your teams will have their own assistants, ready to help with any task.
Asana Intelligence
Asana Intelligence integrates AI into the popular project management tool, enabling businesses to track daily tasks more efficiently and predict project timelines. This AI feature suggests new tasks based on ongoing projects and can automate routine assignments, such as weekly progress reports or follow-up emails. For instance, your marketing team might use Asana Intelligence to schedule regular review meetings, your sales team could automate lead follow-up tasks and your HR team might set reminders for employee evaluations. By ensuring tasks are created and assigned logically, Asana Intelligence helps keep projects on track and teams well-coordinated.
The role of AI in your business
Tools like Canva, ChatGPT and Asana are transforming how SMEs operate. These technologies enable smaller businesses to perform at a level that was previously only possible for larger companies with more resources. By adopting these, SMEs will have more opportunities to grab a bigger share in their market. However, we should remember that the goal of integrating AI into businesses is to augment human capabilities and free up time for strategic thinking and creativity, not to replace the valuable human input that is essential to business success. AI exists as a tool to support and enhance human work, ensuring that businesses can leverage the best of both human and machine strengths.
Mike Ilagan, a former salesperson, is now a head of sales operations. His goal is to ensure that salespeople close as many deals as possible in the shortest amount of time.
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