Largest Filipino lifestyle retailer celebrates culture and craftsmanship with a showcase of artisanal excellence
As a brand, Kultura has established itself as a steadfast advocate for Philippine culture and craftsmanship. And behind each product bearing the brand’s logo on its shelves lies a story of community, identity, and sustainability.
The store showcases a diverse array of local art from across the Philippines, featuring handmade souvenirs, eco-friendly decor, traditional clothing such as Filipiniana and Barong, and artisanal chocolates.
In essence, Kultura is committed to preserving Filipino heritage, supporting communities, aiding the growth of small businesses, and protecting the environment.
Originating from the Philippine Crafts section at SM Department Store, Kultura has grown significantly since opening its first standalone store at SM Makati in 2004. Today, with over 48 locations nationwide, Kultura offers a rich assortment of products that celebrate Filipino heritage.
Celebrating its 20th anniversary, Kultura looks back on two decades of honoring the craftsmanship and stories of Filipino artisans. It continues its mission to celebrate and sustain Filipino culture, offering a piece of home for Balikbayans, tourists, and locals alike.
The 20th anniversary also marks the return of award-winning actress and entrepreneur Marian Rivera as Kultura’s brand ambassador.
“Proud to be the face of Kultura once again. I’m grateful for the opportunity to represent a brand that I truly believe in. Mabuhay ang gawang Pilipino,” said the 39-year-old TV and movie personality in a social media post after the announcement of her partnership with the country’s largest Filipino lifestyle retailer.
After the grand reveal, Marian toured the refreshed Mall of Asia flagship store, meeting the creators behind popular products like South Sea pearls, hand-embroidered barongs from Taal, quilts and native bags from Bicol, and totes made from upcycled juice packs by Payatas communities.
As brand ambassador, Marian will introduce new collections of South Sea, freshwater, and baroque pearls throughout the year.
This season’s jewelry lines include fun shapes, textures, colors, and sizes, giving a modern twist to classic gems. Expect bold square and coin pearl pieces, colorful stackable bangles, elegant dangling earrings, and long opera-length necklaces.
With Marian’s style and love for local products, she will promote Filipiniana and share tips on how to wear it every day. Fans of athleisure and t-shirts can also look forward to new designs inspired by the actress.
To explore more uniquely Filipino items visit www.kulturafilipino.com.
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