COPENHAGEN — Lego’s sales of its colorful plastic bricks outpaced the overall toy market in the first half (H1) of the year, driven by strong demand in Europe and North America, the Denmark-based toymaker said on Wednesday.
The surge in Lego’s sales contrasts with a stagnating global toy market and tepid sales for rivals such as Barbie-maker Mattel and Hasbro, the firm behind My Little Pony.
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