ACCEPTANCE of artificial intelligence (AI)-driven solutions is continuously growing as more Filipinos have shown willingness to adopt, according to a survey conducted by Synergy Market Research + Strategic Consultancy and YouGov.
The survey showed that 92 percent of Filipino respondents are willing to adopt AI-driven solutions for sustainability, indicating increasing acceptance of such technology.
Majority, or 93 percent, of the respondents also showed interest in participating in programs that incentivize such efforts.
“The intersection between Sustainability and AI is still something new, but there are perceived benefits that consumers are seeing. This is especially in line with addressing environmental problems,” said Germaine Reyes, chief executive officer and founder of Synergy Market Research + Strategic Consultancy.
In terms of technology’s role in daily tasks, 56 percent said they expect AI to play a major role in the near future.
Additionally, 69 percent of respondents expressed a preference for brands that prioritize sustainability, indicating the rising consumer demand for environmentally responsible business practices.
On the other hand, generational differences in terms of familiarity with AI was also emphasized in the study.
Despite the statistics showing the majority or 90 percent being familiar with AI, only 40 percent are deeply familiar with them.
According to the survey, Generation Z demonstrated the highest level of understanding while Baby Boomers showed the least.
Moreover, Reyes emphasized the need for a balanced approach between affordability and sustainability.
“The key question is: how can we help consumers save on costs while also saving the planet? There’s a need to explore ideas on how to conserve resources like water and energy,” she said.
The survey was revealed in an event hosted by the Philippine Marketing Association.
During the symposium, the founder of the Asia Marketing Federation, Pak Hermawan Kartajaya, also noted the potential role of exploring AI to revolutionize sustainable marketing practices.
Kartajaya said that “sustainability is meeting the needs of the present without compromising future generations.”
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