Omega Healthcare embraces DEI to attract talents, sustain loyalty

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Diversity, equity and inclusion (DEI) have become integral pillars of modern business models. As the business and workforce landscapes continuously evolve, embracing DEI is no longer an option but a necessity for gaining a strategic advantage.

In the Philippines, commitment to diversity, equity, and inclusion (DEI) is a high priority for professionals.  A 2022 Talent Trends report by Michael Page Philippines revealed that 74 percent of Filipino professionals consider a company’s DEI approach a significant factor and are actively inquiring about it during job interviews.

Around 32 percent expressed they would only pursue a job offer from a company with a clear DEI commitment.

“While DEI is a crucial strategy for attracting and retaining talent, it also provides undeniable benefits to organizations. A diverse and inclusive workforce can foster greater business success while contributing to a more equitable and thriving community. Here are the advantages of promoting DEI in the workplace,” said Omega Health talent management director Melville Brooks.

Competitive edge

By fostering a culture of belonging and valuing individual differences, embracing DEI enhances employee engagement, motivation, and job satisfaction, ultimately reducing turnover and enabling the organization to retain its most valuable talent.

A diverse workforce fuels creativity and innovation by bringing together a rich tapestry of perspectives, experiences, and ideas.

“When employees feel empowered to share their unique insights in an inclusive environment, the company can unlock groundbreaking solutions and achieve exceptional results,” Brooks said.

He noted that a modern workforce often seeks companies that align with their values. An organization with a strong commitment to DEI becomes more appealing to prospective employees, attracting diverse, skilled candidates who seek inclusive workplaces where they can thrive.

Customers are increasingly drawn to businesses that reflect their values, he added. By prioritizing social responsibility and inclusivity, companies can strengthen customer engagement, cultivate positive brand perception, and foster enduring loyalty.

Championing DEI

As an organization dedicated to creating an empowered ecosystem that unlocks the full potential of healthcare, Omega Healthcare has consistently been at the forefront of promoting DEI in the workplace.

The company takes pride in being an equal opportunity-employer that cultivates an inclusive, respectful environment and empowering culture. This environment is driven by a diverse workforce, ensuring excellent customer service.

“By believing in the potential of every individual, Omega Healthcare embraces, accepts, and celebrates diversity—be it men, women, individuals with physical challenges, and members of the LGBTQIA+ community,” Brooks said.

Through its DEI efforts and initiatives, Omega Healthcare’s operations in the Philippines, with locations in Manila and Cebu, now employ over 2,400 people, 60 percent of whom are women.

Employees at Omega Health enjoy various benefits, including financial assistance, health and wellness programs, time-off perks and talent development opportunities to support career growth.

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