SB19 redefines ‘Atin’ in new endorsement

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Superstars on the rise, SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) are the newest endorsers of McDonald’s.

SB19 made their mark as the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist category.

Today, they follow in the footsteps of the “unkaboggable” Vice Ganda and Kapuso royalty Marian Rivera and Dingdong Dantes in re-introducing the “dinosaur-size” portions of the brand’s chicken meal.

SB19’s Pablo Justin de Dios, John Paulo Nase, Stellvester Ajero, Josh Cullen Santos and Felip Jhon Suson are the newest endorsers of McDonald’s.

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much ‘sulit’ Chicken McDo is very exciting,” said McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact Adi Timbol-Hernandez. She added that, “It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.”

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Days before the announcement, McDonald’s Philippines released a teaser on their social media pages hinting at a new “Ninang” to their next endorser.

Loyal members of SB19’s fan base, known as A’tin, quickly guessed it was the upcoming endorsement.

Soon after, an exclusive video for A’tin was released, featuring a specially-written single showcasing the band’s love for Chicken McDo and encouraging their fans to try it out and embrace it as their own.

The centerpiece of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the low price of P99 in all stores nationwide.

With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans will definitely have something to look forward.

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