South Korean actress Song Hye Kyo attended the launch of FENDI’s new boutique on Canton Road, one of Hong Kong’s premier shopping destinations.
The FENDI brand ambassador, dressed in the Autumn/Winter 2024-25 Collection and carrying a Peekaboo Soft handbag, joined the celebration at the 288-square-meter boutique, which showcases the FENDI Women’s universe in a modern, luxurious space.
The boutique’s design reflects FENDI’s DNA, featuring unique elements that embody a contemporary vision of luxurious minimalism. The façade includes Travertine marble, echoing Roman architecture, with LED arches inspired by FENDI’s headquarters at the Palazzo della Civiltà Italiana in Rome.
Inside, the boutique is characterized by a mix of materials that highlight FENDI’s codes, including Travertine marble, wood, and Verde Alga onyx marble. The iconic FF logo is prominently displayed throughout, with smooth and ribbed textured walls reminiscent of ancient ruins.
Two focus walls, crafted from Patagonia marble with amber handmade textured glass, add a touch of understated luxury. Niches in the boutique feature handmade 3D plaster adorned with FENDI codes, such as the Pequin striped pattern and FF logos.
The interior design includes the Nin table in walnut wood by Christophe Delcourt, the Eternity console in Gold Salem marble by Arda Yeniay, and FENDI Casa furniture. A hidden VIP room features Golden Sky marble, FENDI Casa furnishings, and fur tablets crafted by the FENDI Fur Atelier.
The new boutique on Canton Road represents FENDI’s balance between tradition and innovation, offering a fresh aesthetic expression while staying true to the brand’s heritage.
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