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The Body Shop’s Ginger Shampoo, a staple since its debut in the early ‘90s, has long held the crown as the brand’s top-selling haircare product. With a bottle sold every nine seconds worldwide, it’s clear that this iconic shampoo holds a special place in the hearts of consumers. But what makes this range a go-to choice for so many?
The secret lies in its targeted approach to two common hair concerns: dandruff and hair-thinning.
For nearly a decade, the Ginger haircare range has been a reliable solution for those seeking to boost their self-esteem by improving the health of their hair and scalp. Now, The Body Shop is taking it a step further with a major formula upgrade, introducing a dermatologically tested version that caters even to sensitive scalps.
At the heart of this revamped formula is ginger essential oil, renowned for its purifying properties. The blend is further enriched with birch bark extract, celebrated for its antioxidant and anti-dandruff capabilities, and white willow bark extract, known for its soothing and antioxidant benefits. Together, these ingredients form a potent combination designed to tackle the root causes of dandruff while promoting healthier hair.
The updated Ginger range includes the beloved Ginger Shampoo, along with a matching conditioner and scalp serum. This three-step system not only works to reduce flakes but also helps to achieve thicker, fuller, and denser-looking hair.
Bruno Oliveira, the expert behind this new formula, addresses common misconceptions about hair care. He dispels the myth that hair loss is purely hereditary and inevitable, emphasizing the importance of maintaining a clean scalp to prevent clogged hair follicles, which can impede hair growth.
Another misconception he tackles is the idea that conditioners, oils, and serums should be focused solely on the ends of the hair. Oliveira highlights the crucial role of scalp health in determining overall hair health and growth, urging people to pay more attention to their scalp when applying these products.
Oliveira also clarifies that while natural scalp oils, or sebum, do moisturize, they can also contribute to buildup. This buildup, which includes dirt, dead skin cells, and environmental pollutants, can hinder hair growth. He recommends using a deep-cleansing shampoo to remove this buildup, paving the way for healthy hair.
The new formula showcases the brand’s commitment to quality, using premium ginger sourced from Madagascar through The Body Shop’s Community Fair Trade program. This partnership with Fairoils supports farmers and promotes biodiversity conservation.
In line with The Body Shop’s environmental values, the packaging for the Ginger range is made from 100 percent recycled plastic, collected by waste pickers in India. Since 2015, these efforts have resulted in the recycling of approximately 100 million bottles, underscoring the brand’s dedication to sustainability.
As The Body Shop continues to innovate, its Ginger Shampoo remains a trusted solution for hair and scalp health, now with an even more effective formula to meet the needs of its loyal customers.
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