SM Beauty created an unforgettable experience for beauty enthusiasts this year. The So MUCH Color event, held at the SM Mall of Asia’s Central Atrium on July 27, was a vibrant celebration of creativity and self-expression.
The grand event brought together influencers, media, and beauty lovers in a vibrant showcase local and international cosmetics and hair brands.
“At SM Beauty, July to August marks the most wonderful and colorful time of the year as we celebrate all things color from cosmetics to hair. This year we are incredibly happy to partner with 29 amazing brands to bring these colors to life here at SM Mall of Asia,” SM Beauty Cosmetics Category Manager Madey dela Cruz said at the event.
SM Beauty’s So Much Color celebrates all things color — from cosmetics to haircare.
Attendees were greeted by an energetic and welcoming atmosphere. They indulged in delightful cocktails while exploring various activities on offer. The Central Atrium was transformed into a colorful beauty pop-up space, featuring stations where guests could swatch and shop from participating cosmetics brands and discover new essentials from hair color brands.
YOU, Barenbliss, Dazzle Me, BYS, Flormar, BLK, Happy Skin, Issy, GRWM, Ever Bilena, Careline, Spotlight, Vice Cosmetics, Absidy, Orly, Sunnies, Pretty Secret, Fresh, Maybelline, Hued, Lavojoy, L’Oreal, Revlon, Tsubaki, Liese, Hairfix, Kiss New York, Creamsilk presented their latest collections, offering guests a chance to purchase their favorite products at special event-exclusive prices.
Guests ‘swatching’ and ‘shopping’ from participating cosmetics brands and discovering new essentials from hair color products.
Guests ‘swatching’ and ‘shopping’ from participating cosmetics brands and discovering new essentials from hair color products.
Guests ‘swatching’ and ‘shopping’ from participating cosmetics brands and discovering new essentials from hair color products.
SM Beauty also held the highly-anticipated Lippie Lovers Sale from July 26 to 29 where customers got to enjoy up to 50-percent off and buy one, take one deals on almost 2,000 participating products at SM Beauty stores nationwide.
A total of 3,000 lippies were sold throughout the three-day lipstick sale–proving that lippies remain to be Filipinos’ favorite cosmetics product.
Don’t miss out on upcoming SM Beauty Pop-up event to enjoy huge discounts on cosmetics and hair products.
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