ANAHEIM, California — From cameos in K-pop videos to cooking chimichangas with celebrity chefs, movie stars like Ryan Reynolds are trying ever-more unorthodox stunts to reach fragmented Generation Z audiences, according to Disney’s marketing chief.
The giant Hollywood studio is enjoying a blockbuster summer, with irreverent superhero movie “Deadpool & Wolverine” becoming its latest film set to pass $1 billion at the global box office this weekend.
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