ASMR: From soothing to skin-crawling in ‘The Substance’

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If you find good ASMR videos just oh-so-satisfying, you might resist pressing play on a new upload after watching Demi Moore’s critically acclaimed body-horror film “The Substance.” Opening across the Philippines today, the powerful satire takes society’s obsession with youth beyond the extreme in what can only be described as a profoundly unsettling experience, a huge part of which can be attributed to its use of ASMR.

Let me explain. ASMR, or Autonomous Sensory Meridian Response, as we’ve come to know it, is all about calming or relaxing sounds, right? That crisp “pssst” of pulling the tab on a soda can or the soft popping of bathroom bubbles. In The Substance, however, writer-director Coralie Fargeat turns those very soothing elements into something absolutely frightening, using them to painfully make real every vividly gory scene.

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