GRAB Philippines was pleased to announce a leadership progression that saw Ronald Roda and Grace Vera Cruz take on expanded responsibilities in the company. Ronald Roda has been appointed as country head of Grab Philippines. Grace Vera Cruz, who has led Grab Philippines for the past four years, has moved into a regional position as head of Regional Corporate Strategy. This planned succession was part of Grab’s commitment to nurturing talent and demonstrated the depth of Filipino leadership in the organization.
Ronald Roda was most recently chief operating officer of Grab Philippines, and he has led the GrabCar business for over six years. Under his leadership, Grab expanded its reach from eight cities to over 200 cities in the Philippines since 2018, making Grab’s services accessible to more Filipinos. During the pandemic, when the GrabCar business was temporarily shut down, Roda adapted swiftly to sustain business operations, transforming it into a more reliable and affordable service post-pandemic. Additionally, Roda has played a crucial role to create over 72,000 livelihood opportunities in the first half of 2024, bringing the total to over 270,000 since 2023. This was in line with the company’s commitment to the Philippine government of creating 500,000 livelihood opportunities over the next five years.
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