HUMAN Nature, the Philippines’ pioneer brand of natural beauty, personal care and home care products, recorded significant growth by effectively utilizing TikTok Shop.
Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.
“TikTok Shop has truly redefined our online sales approach. By engaging with TikTok Shop’s vibrant community and utilizing its interactive features, we have boosted our sales and created more authentic connections with our customers,” said Anna Meloto-Wilk, Human Nature president.
“This platform has empowered us to tell our brand’s story in new and impactful ways, setting a new standard for how we connect and grow with our audience,” she added.
Since launching livestreaming efforts in March 2023 over TikTok Shop, Human Nature now produces up to four hours of live content daily, engaging audiences with authentic product demonstrations, tutorials and behind-the-scenes looks at their operations. This strategy has not only deepened customer engagement but also increased sales.
The initiative led to a 33-percent increase in livestream gross merchandise value (GMV) contributions and an impressive 104-percent rise in brand-led GMV contributions in the first quarter of 2024 compared to the previous year.
Human Nature has further strengthened its TikTok Shop presence through targeted advertising and platform-wide campaigns. Strategic ad spending during key activations and campaigns helped achieve a 3,800-percent increase in ad-driven GMV and a 1,311-percent rise in return on ad spend in the first quarter.
Overall, Human Nature saw a growth of 261 percent in the first quarter of this year compared to the same period last year through TikTok Shop.
“Human Nature’s journey on TikTok Shop illustrates the exciting possibilities when creativity meets commerce. Their thoughtful use of our platform’s features has fostered stronger connections with their audience and set a new standard for brand engagement,” said Franco Aligaen, marketing lead for TikTok Shop Philippines.
“It’s a great example of how local brands can thrive through innovative digital strategies,” he added.
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