Aveeno, renowned for its effective body care solutions, is expanding its expertise into facial care with the introduction of the Calm + Restore collection with each product designed to provide soothing and nourishing benefits through scientifically-backed, natural ingredients.
The new line aims to cater specifically to sensitive skin by harnessing the power of oat science.
The Calm + Restore collection utilizes prebiotic oat and feverfew to address common skin issues. Prebiotic oat, known for its rich mix of antioxidants, proteins, and polysaccharides, helps balance the skin’s microbiome and strengthen its protective barrier. This ingredient, combined with avenantheramides and Vitamin E, delivers soothing and antioxidant protection. Feverfew, which boasts ten times more antioxidant power than Vitamin C, helps reduce inflammation and combat oxidative stress.
The collection features several key products. The Aveeno Calm + Restore Oat Gel Moisturizer (50 mL), priced at P899, offers 24-hour hydration with a lightweight, fast-absorbing formula enriched with prebiotic oat and feverfew. For daily sun protection, the Aveeno Calm + Restore Nourishing Daily Moisturizer with SPF 30 (50 mL), available for P999, provides broad-spectrum SPF 30 coverage, a sheer tint, and hydration from oat and feverfew.
The Aveeno Calm + Restore Oat Gel Re-Hydrating Night Cream (50 mL), also priced at P999, is formulated for overnight use, providing intense moisture and strengthening the skin’s barrier with shea butter and a mineral complex. Lastly, the Aveeno Calm + Restore Triple Oat Serum (30 mL), priced at P1,299, features a Triple Oat Complex—oat flour, oat extract, and oat oil—paired with calming feverfew to enhance hydration and comfort for up to 24 hours.
Clinical trials on Asian skin have yielded positive results, with 92 percent of users reporting soothed skin, 70 percent finding relief from itchiness, and 85 percent noting improved hydration and refreshment. Additionally, 78 percent observed increased skin resilience after two weeks of use, and 100 percentreported all-day comfort.
The Aveeno Calm + Restore collection is dermatologically tested, non-comedogenic, fragrance-free, and suitable for normal to dry skin types. Ira Santos, Marketing Manager of Aveeno, expressed excitement about the new line, highlighting its culmination of oat science expertise and its potential to elevate sensitive skin care.
The collection is now available at Watsons, Lazada, Shopee, and TikTok Shop, offering consumers the chance to experience the transformative benefits of oat-powered skincare.
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