HAVE you ever watched a video that looked and sounded real, only to discover it had been manipulated using artificial intelligence (AI)? If so, you have most likely encountered a deepfake: videos, audio recordings or images that are often unrecognizable as having been digitally altered using AI to present a fake event.
As AI algorithms and technology rapidly advance, deepfakes are becoming deliberately pervasive, posing threats to individuals and businesses. Imagine seeing your face plastered onto another person’s body, a recording that mimics your chief executive officer’s (CEO) voice, or a video about your business sharing controversial information. Deepfakes can happen to anyone.
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