Singer-actor JK Labajo is releasing a cover of Kenny Rogers’ “Through the Years” today, Sept. 8, and he’s inviting his fans to participate in making the music video.
Coinciding with Grandparents’ Day, JK took to his Instagram to share a photo of him and his grandmother, posting the mechanics on how his fans could be part of the music video.
“Gusto ko na kasama kayo sa ‘Through The Years’ music video, so post kayo ng picture or video with your lola and/or lolo (kahit nung bata pa kayo) at baka makasali kayo sa MV na ilalabas this Sept. 8, kasi sakto, Grandparents Day ‘yun,” wrote JK.
The song was first heard in the film, Lolo and the Kid, which starred Joel Torre and Euwenn Mikaell. JK is also part of its cast.
When asked on how he came up with this idea, JK told the Manila Standard Entertainment that he had learned that many people could relate to the film and involving them in the song would be exciting.
“I mean, a lot of people watched the film, for example, and really related to the story, a lot of people who listened to the song, related to that story. ‘So, why don’t we intertwine that with a music video, for example, and make them be a part of it as well?’,” the musician said.
He also revealed that, so far, his team had already received over 200,000 photos and videos combined and they had to manually check each one of it to carefully select the best materials for the music video.
“So, that’s what we did. We asked different people to send us a picture or a video of them with their grandparents. And then, there’s a lot of entries. Actually, we’re super, super grateful,” continued JK.
In an interview, the 23-year-old singer shared how his grandmother played a crucial role in shaping his character.
He recalled the countless valuable life lessons he had learned from his grandmother, whom he called as the “person I love”.
“There are a lot of advice. Every day, she has a lot of advice for me. She is quite stubborn. So, if I’m quite stubborn, it’s because I inherited it from her,” quipped JK.
But if there’s one thing that her grandmom would always tell him, he told the Manila Standard Entertainment, “My grandmother taught me to always be kind to others.”
On the other hand, JK shared that one thing that would make him remember his grandmother—a scent of a liniment.
“For the person I love, for example, I think [liniment] oil reminds me of my grandmom. Everytime I smell a liniment oil, I want to see her,” he shared.
Speaking of scents, JK continued to become busier as he was recently announced as the face of STR8 Philippines’ newest line of perfumes and the “Ere” singer had nothing but gratitude.
“Honestly, it feels great when brands get you, because it means trusting, right? If you’re somebody who has a product, and then you get somebody to endorse that product, it’s a built-in relationship with more trusts. So, I feel that l’m really lucky, honestly,” JK stated.
“It’s really the relationship with them that I enjoy more. Getting that partnership and working with them for a long period of time, it’s really nice. Obviously, you get to meet the people behind STR8 Philippines. It’s also nice to grow that relationship within the industry. So, I feel really happy,” he added.
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