Which country can you find the most beautiful women?

Study reveals nations with the most stunning pageant performers

A new study has ranked Venezuela as the country with the most beautiful people, based on their performance in international beauty pageants. The research, conducted by the online coupon platform Wethrift, analyzed data from major global beauty contests to determine which nations have the highest beauty scores.

Venezuela leads the list with a beauty score of 127, thanks to 25 titleholders, 17 first runners-up, and 18 second runners-up across competitions such as Miss Universe, Miss World, Miss International, Miss Grand International, and Miss Earth. Notable Venezuelan winners include Dayana Mendoza, Miss Universe 2008, and Gabriela Isler, Miss Universe 2013.

The United States ranks second with a beauty score of 125, featuring 18 titleholders, 28 first runners-up, and 15 second runners-up. Olivia Culpo, who won Miss Universe in 2012, is among the prominent American titleholders. Culpo has achieved success as a model, actress, and social media influencer.

The Philippines comes in third with a beauty score of 79, which includes 16 titleholders, 12 first runners-up, and 7 second runners-up. Pia Wurtzbach, who won Miss Universe in 2015, is a standout figure from the Philippines, known for her advocacy work as a UNAIDS Goodwill Ambassador for Asia and the Pacific.

​​Completing the study’s top ten countries are United Kingdom in fourth with 62 points, and India comes in fifth with 58 points. Colombia is sixth with a score of 54, and Australia is seventh with 52 points. Brazil holds the eighth position with a score of 50, Puerto Rico is ninth with 47 points, and South Africa rounds out the top ten with a score of 41.

Nick Drewe, beauty and lifestyle trend expert and CEO at Wethrift, remarked, “International beauty pageants offer fascinating insights into how different countries approach and celebrate beauty. Venezuela, the USA, and the Philippines’ consistent success in producing titleholders reflects their strong cultural emphasis on these competitions. This data provides an interesting perspective on how various nations cultivate talent for these global stages.”

Drewe noted that beauty pageants often boost tourism and related industries in countries with frequent winners, and highlighted the evolving focus of these contests on personal achievement and social impact. The study underscores how cultural values and global beauty standards shift over time.

The study assessed titleholders, first runners-up, and second runners-up from major international beauty pageants. Points were assigned as follows: 3 points for titleholders, 2 points for first runners-up, and 1 point for second runners-up. The total points from each country were aggregated to determine the ranking of the most beautiful countries.