The iconic Old Navy is taking it back to 1994 with a limited-edition product drop, campaign, and ’90s Throwback Party to honor the brand’s past and usher in a bold new future.
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Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30-year history. Today, Old Navy is one of North America’s largest apparel brands, with more than 1,200 company-owned and franchise stores.
PHOTOS/Common caption: The ’94 Reissue is a feel-good, limited-edition collection that brings ‘nowstalgia’ to life. PHOTOS FROM OLD NAVY
“At Old Navy, it’s not just about the fashion, but the joy we experience in it,” said Zac Posen, Chief Creative Officer, Old Navy. “If we look back at the ’90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self-identity – and that’s what the team has re-created with the ’94 Reissue collection. Come play and reimagine style with us.”
PHOTOS/Common caption: The ’94 Reissue is a feel-good, limited-edition collection that brings ‘nowstalgia’ to life. PHOTOS FROM OLD NAVY
In celebration of the brand’s global anniversary, the brand is inviting everyone to come play with style by bringing back and modernizing some of their greatest hits from the ’90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.
From deep in the vault: the ’94 Reissue is a feel-good, limited-edition collection that brings ‘nowstalgia’ to life by modernizing Old Navy’s iconic ’90s designs while staying true to the brand’s heritage as an iconic American retailer.
The nostalgic collection revives Old Navy’s most iconic pieces from the brand’s golden era: from baby tees, baggy jeans, and cargos, to matching tracksuits, and bucket hats.
The collection, which launched October 4, offers nearly 200 styles for the entire family (across men’s, women’s, kids, toddler, and baby) and is available in Old Navy One Ayala, Bonifacio High Street, and on oldnavy.com.ph.
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