A fragrance that becomes a part of you

October 25, 2024 | 12:00am

In the world of perfumery, some creations transcend time, weaving themselves into our memories as more than just scents but as snapshots of a point in time, inevitably as parts of who we are. APOM – “A Part of Me” – by Maison Francis Kurkdjian is one such fragrance since it launched in 2009. The dual fragrances for men and women have now been transformed into something entirely new. Merging both versions into one, Kurkdjian offers a scent that breaks free from gender lines. After all, for Francis Kurkdjian, a fragrance is an intimate, lingering part of oneself, left with others as a trace of memory.

Inspired by the grand advertising films of past decades, he collaborates with filmmaker Cyril Teste to create a five-minute cinematic experience that transcends the typical fragrance campaign. In this film, under real conditions and with a full cinematography team, Kurkdjian shares his vision for APOM, telling a story that mirrors his deep commitment to the craft of scent creation.

APOM’s olfactory profile is an elegant balance of the familiar and the new, an ambery, flowery fougère that immediately feels timeless. With luminous top notes of neroli, its radiant freshness draws you in, followed by a warm heart that plays between lavender and orange blossom. This harmonious core is softened by the sweet, enveloping warmth of vanilla and sunny ylang-ylang, with a delicate trail of white musk that lingers softly on the skin.

The scent feels personal, like a second skin, an intimate extension of one’s personality. Yet its architecture places it firmly in modern times — a new classic that nods to the great traditions of perfumery while embracing a contemporary edge. By revisiting APOM, Francis Kurkdjian offers more than just a fragrance — he gives us a part of his artistic soul, a scent that will, in turn, become part of our own story. –

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In the Philippines, Maison Francis Kurkdjian is available exclusively in Rustan’s The Beauty Source and Adora.