P-POP girl group Bini is truly making marks even outside music. Their latest feat is an endorsement deal with local lifestyle brand Penshoppe.
This milestone marked the beginning of the brand’s latest campaign, “Be Your Own Icon,” which encourages individuals to confidently express their unique styles and stories.
By collaborating with Bini — one of the biggest names in Philippine pop culture today consisting Jhoanna, Aiah, Colet, Maloi, Gwen, Stacey, Mikha and Sheena — Penshoppe aims to solidify its position as a brand that shapes culture and inspires self-expression.
“Bini not only exemplifies our brand persona — confident, current, fun, youthful, and cool — but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Brand Director for Penshoppe during a grand launch event.
The “Be Your Own Icon” campaign serves as a call to action, urging customers to embrace their individuality and stand out by being unapologetically themselves. The launch showcased the Q4 Iconic Collection, a range of elevated pieces designed for those who wish to turn heads and express themselves with confidence.
“We are extremely happy, grateful and excited because when we were younger, we’ve always known Penshoppe and every time we go to a Penshoppe store, for me, personally I get so excited and I hoard items especially for Christmas that’s when I give my family and friends Penshoppe items. It’s just so cool that now, we are representing Penshoppe,” Aiah said.
Jhoanna added, “We also love supporting a brand that aligns with our values and the way we style. Penshoppe caters to everyone, regardless of age, whether young or old, so thank you so much Penshoppe for this collaboration.”
The launch was just the beginning of “Be Your Own Icon” movement. To continue the hype, a new track titled “Icon” from Bini has been. The new song, now now a trending hit from the group, is the new anthem of Penshoppe. The music video showcasing the collaboration was released on October 20.
Loyal and new customers, as well as Blooms — fans of Bini — can now share in the experience as the new collections and photos of Bini are now featured in Penshoppe stores nationwide.
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