TikTok, the leading destination for short-form mobile video, on Thursday, announced a suite of new artificial intelligence (AI) creative tools designed to help Filipino businesses scale their content production and reach wider audiences.
The new AI suite, powered by Gen-AI tools like TikTok One and TikTok Symphony, will enable brands to create content that resonates with global audiences more efficiently and effectively.
TikTok One will serve as a centralized platform for marketers to access creative tools, discover top creators and agencies, and gain valuable insights.
TikTok Symphony, on the other hand, will provide businesses with a video editing suite that simplifies the content creation process from scriptwriting to video production.
“We believe that these new solutions will supercharge productivity for businesses and help them create at scale. We invite them to test and learn as we continue to simplify and empower creativity that breaks through,” said Dentsu chief creative officer Jerry Hizon.
Dentsu is a leading creative agency, providing innovative advertising solutions to TikTok, other major brands, and corporate clients.
TikTok also announced the release of an e-commerce playbook that outlines key strategies for businesses to grow on TikTok Shop.
The playbook includes recommendations on identifying and nurturing Hero SKUs, products that gain significant traction on the platform, often driven by creators and users; utilizing TikTok Shop Ads, and, leveraging TikTok’s business cccelerator, a tool that provides businesses with shop diagnostics and tailored recommendations for success.
“At TikTok, we understand the challenges that businesses face in driving e-commerce growth. That’s why we have developed these innovative solutions to help businesses remain creative with their branding efforts and convert engagement into measurable sales,” said Toktok head of revenue Sea Yen Ong.
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