Award-winning actress and style icon Lovi Poe is expanding her horizons once again. After making her mark in television and film, she’s now stepping into the beauty industry with a partnership with Ready.Set.Glow Cosmetics to launch her very own makeup line, Love, You by Lovi Poe.
This new collection is more than just cosmetics as it embodies a powerful message of self-acceptance and love, celebrating individuality and promoting beauty standards that embrace all skin tones.
Poe’s makeup collection is more than just cosmetics as it embodies a powerful message of self-acceptance and love.
The Love, You line includes thoughtfully crafted products designed for versatility and enhancing natural beauty: Statement Setter Brow Trio. A nourishing brow gel, spoolie, and defining pencil for creating perfectly defined, full brows.
Skin Poetry Scented Body Shimmer Spray. A body and hair shimmer spray with a hint of fragrance.
Myself, and I Lippie. A multi-functional lip product that combines a balm, treatment, gloss, plumper, and stain.
Heart-in-Bloom Cream and Powder Blush Duo. A blush duo to create a radiant glow.
Love and Light Contour and Highlight Stick. For easy sculpting and highlighting, giving dimension to the face.
Reflecting on her journey and the inspiration behind Love, You, Poe shared that launching her own makeup line was always a dream, but she hadn’t expected to come true so soon.
“I idolize celebrities who have their own makeup line. As artists, they branch out into having their own business. So for me, I’ve always wanted that, but I didn’t expect it would happen to me. It was a dream that suddenly came true,” she said in a press conference.
According to Poe, her vision for Love, You is deeply personal. Recalling the challenges she faced early in her career due to her natural skin tone, she shared her motivation to create a brand that champions self-love.
“When I did my first TV series, I remember that to make me look beautiful, they would put light foundation on me. That really hurt me back then, especially when I was younger. I wondered, ‘Do I need to have light skin to be beautiful?'” the 35-year-old star recalled.
Her experience inspired her to empower others to embrace their authentic selves and reject narrow beauty standards.
“Love, You means so much to me because it’s beyond just makeup. It’s about self-love and empowering ourselves as individuals,” she expressed.
Determined to stay true to herself, Poe made a bold decision as a young actress explaining, “I put my foot down. I was young, and I said, I’m just going to embrace myself for who I am. We have to stop this light makeup. I want something that suits me and is meant for me.” But even now, Poe admits that the journey to self-acceptance is ongoing.
“Very gradual. Even up to this day, I have moments where I have to snap back to reality especially with social media, all these beauty standards. You have to remind yourself every time to embrace your unique self. So this Love, You line is a love letter to yourself no matter what it is you’re going through.” Talking more about her new venture, Poe said she required months of collaboration with the Ready.Set.Glow. team to ensure the products met her standards.
“It was a long back-and-forth process. We had to test everything, and it took a lot of steps. But with the help of the RSG team, we finally found the right products. It’s hard to choose, but you have to pick the best ones,” she said.
“What I love about this line is that it’s very inclusive for all skin tones and whatever look you want. For example, if you want a more glamorous look at night or something softer and cuter in the morning. There are so many different options, which is why I’m so excited for people to try Love, You by Lovi because I am so proud of it,” Poe ended.
Love, You by Lovi Poe makeup line can be purchased via readysetglow.ph.
Be the first to comment