Winnie Cordero and Amy Perez both found fulfillment in radio after successful careers in acting, with each carving out a unique place in the broadcasting world.
Cordero, known for her work in films and TV shows like “Batibot” and “Sineskwela,” shared the rewards of radio hosting.
“There is a certain fulfillment you get every day. I’m not saying I didn’t enjoy acting because it offered a different experience, especially when working with award-winning directors. Each film had a unique theme, and I got to work with various people. But in radio, during one hour of broadcasting, that’s all me,” Cordero said in a press conference.
Winnie Cordero and Amy Perez TMT PHOTO
“If I make a mistake, it’s my mistake — no one else’s. The fulfillment after finishing a program is unexplainable and overwhelming. It’s a completely different experience,” she added.
Meanwhile, Perez’s transition to radio hosting came around the same time, though in the FM sector. Initially curious about radio work, she auditioned for ABS-CBN’s DWRR, later embracing the challenge.
“Even though I wasn’t a Mass Communication graduate, I managed to balance my schedule, auditioned, and got accepted. I told myself I’d take it as a challenge because the working environment in radio is very different,” recalled Perez.
“At that time, FM radio was ‘less talk, more music.’ Simultaneously, I was working on ‘Palibhasa Lalake.’ Every Saturday, I was filming movies for Viva Films, and on Sundays, I was hosting ‘Sa Linggo nAPO Sila.’ At that age, I had tried almost everything — acting in films and sitcoms, hosting, and doing FM radio — and I managed to balance it all,” she continued.
“I ended up enjoying radio because it brought a unique kind of fulfillment. In the radio industry, the pay isn’t that high, but it’s the love for what you do that matters. It feels so rewarding to share stories through music on FM back then, and now on AM, I get to create segments that align with what I want for my shows,” Perez added.
Today, both Cordero and Perez are beloved radio personalities, known for their public service-driven programs on Radyo 630 and Teleradyo Serbisyo.
Perez’s show, “Ako ‘To si Tyang Amy,” is a wellness and drama program airing weekdays at 3 p.m. It features moving stories about love, family, and friendships, with a focus on mental health.
Perez emphasized, “Our public service focuses on anything related to mental health and proper care for our mind, heart, and emotions. We’ll discuss the daily struggles we all go through.”
Meanwhile, Cordero hosts “Tatak: Serbisyo,” a daily public service show that airs weekdays at 10:30 a.m.
“My advocacy is to help improve the system of providing assistance to others. I’ve been discovering the many concerns of our fellow Filipinos, and there are so many in need of help — whether it’s for medical treatment, financial aid, or other forms of support,” Cordero shared.
The program highlights systemic issues and provides assistance in areas such as medical needs and financial struggles. In addition to her public service work, Cordero continues to share life hacks and practical advice on “Win Today,” a weekly program that airs Saturdays at 10 a.m.
For those considering a shift to radio hosting, Cordero advises new hosts to “learn to listen,” emphasizing the importance of connecting with the audience and maintaining a balanced perspective.
“In radio, you’re not just playing music; there should be a story and a smooth flow in your broadcast,” she said.
Perez, on the other hand, recommends dedication and preparation saying, “I still write down notes, track conversations, and come prepared for every show.”
These veteran broadcasters continue to bring engaging content to their listeners, both in traditional AM radio and through online platforms like Teleradyo Serbisyo on free/cable TV, Facebook, YouTube, and iWantTFC.
In addition to their programs, Radyo 630/Teleradyo Serbisyo strengthens its public service efforts, including a recent partnership with the Ayala Foundation. The collaboration, announced during the Araw ng Kaserbisyo 2024 event, focuses on extending charitable programs across the country, such as scholarship initiatives and disaster preparedness.
“This partnership with Ayala Foundation is very important because they will be our partner in ensuring the quality of our mission to deliver public service to our audience,” Marah said, emphasizing the significance of Radyo 630/Teleradyo Serbisyo’s recent collaboration to strengthen its public service mandate,” said Marah Capuyan, president of Media Serbisyo Production Corporation.
In 2025, Radyo 630/Teleradyo Serbisyo will launch additional public service programs, including a women-centric scholarship program to support deserving Filipinas.
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