The Philippine Star
December 7, 2024 | 12:00am
MANILA, Philippines — Spotify has unveiled its highly-anticipated 2024 Wrapped campaign — celebrating the fans, artists, and creators who all made this year the record-breaking, culture-making, fandom-shaking year it was.
Spotify users can also access their personalized 2024 Wrapped Experience, with new features to showcase how they soundtracked their year.
2024 showed up with its own trends, moments, and movements that defined the music landscape, from breakout artists rocketing to the top of charts to passionate fandoms fueling powerful genres.
Globally, Taylor Swift is Spotify’s 2024 Global Top Artist for the second year in a row, followed by The Weekend (No. 2), Bad Bunny (No. 3), Drake (No. 4), and Billie Eilish (No. 5).
In the Philippines, passionate fan bases are pushing emerging Pinoy artists and homegrown genres to greater heights. RADAR artist Hev Abi leads the charge as this year’s Spotify Wrapped Philippines’ Top Local Artist, proving that Pinoy hip-hop is here to stay.
Joining him are fellow RADAR artists and P-Pop sensation BINI, claiming the No. 2 spot. Rounding out the list of top local artists are balladeers Arthur Nery (No. 3), TJ Monterde (No. 4), and folk-pop band Ben&Ben (No. 5), showcasing the breadth of talent and genres captivating Filipino fans.
Reflecting on the recognition he has been receiving, Hev Abi shares, “‘Di naman siya nakakagulat para sa akin — lahat naman siguro ng artist gusto maging leading in some way, somehow. Pero gusto ko rin isipin na hindi siya nakakagulat para maging steady ka lang, grateful lang lagi. Ako naman ginagawa ko lang ‘yung music na gusto kong mapakinggan. ‘Yung recognition ng mga tao, ng Spotify, bonus na lang. Thankful ako na maraming nag-e-enjoy at nakaka-relate sa music ko, which is ‘yun na rin siguro ‘yung reason kung bakit nasasabi na ni-re-represent ko ‘yung new sound ng Pinoy hip-hop.”
Pinoy Spotify users proudly championed homegrown hits, with Spotify RADAR artists dominating the top spots of this year’s Spotify Wrapped Philippines’ Top Songs.
At the top is Babaero, a collaboration between gins&melodies and Hev Abi, followed by Maki’s heartfelt solo song Dilaw (No. 2), Dionela’s soulful masterpiece sining featuring Jay R (No. 3), Hev Abi’s hard-hitting Walang Alam (No. 4) and BINI’s vibrant P-Pop track Pantropiko rounding up the list at (No. 5), with the list giving a nod to the vibrant future of Filipino.
“2024 has been an incredible year. We’re thrilled to celebrate the vibrant and diverse music landscape through Wrapped, a reflection of how fans connect and champion their favorite artists on Spotify,” said Gustav Back, managing director for Southeast Asia, Spotify. “Pinoy music continues to break into new spaces like never before and we’re excited to continue working closely with local creators to bring their crafts to more audiences.”
Coming in as the Philippines Top Artist of 2024 is Taylor Swift, followed by Hev Abi at No. 2. Female powerhouses Ariana Grande (No. 3) and BINI (No. 4) come next, while Bruno Mars rounded off the list at No. 5.
The Philippines’ list of Top Podcasts of the Year reflects Filipinos’ strong appetite for local and diverse content, with love and relationships content dominating the charts and horror emerging as a breakout genre.
“Barangay Love Stories” and “Dear MOR” secured the No. 1 and No. 3 spots, respectively, while “skypodcast” landed at No. 5. Meanwhile, “Sitio Bangungot – Pinoy Horror Stories for Sleep Podcast” and “Kwentong Takipsilim Pinoy Tagalog Horror Stories Podcast” claimed the No. 2 and No. 4 spots, highlighting a growing fascination with spine-tingling narratives.
Filipinos also embraced the laugh-out-loud moments brought by local comedians, with “The KoolPals” earning the title of Philippines’ Top Comedy Podcast of the Year.
Reflecting on their journey together as podcasters, James Caraan said, “When we started ‘The KoolPals,’ our goal was simple: promote our live shows and connect with comedy fans, until podcasting took our comedy to another level of ‘funny.’ Spotify made our jokes resonate with more comedy fans, and when our listeners greet us in public and share jokes with us as good friends do, it gives us an amazing feeling.”
In addition to revealing users’ top artists, genres, songs, and podcasts, Spotify has added new features, allowing fans to discover how their taste in music evolved throughout the year. Starting today, eligible users can access their personalized 2024 Wrapped, packed with new features.
“Your Music Evolution” showcases one’s music hyperfixations from 2024, letting them discover the musical phases that uniquely defined their year. This will then come to life with “Your Music Evolution Playlist,” a personalized playlist with tracks that include familiar favorites along with recommendations related to users’ unique musical moments.
“Your Top Artist Reimagined” transforms how users see the artist that took over their year. This time around, Spotify includes the “Longest Listening Streak” along with the “Top Listeners” feature, which shows users the top percent of listeners they belong to.
“Your Music Videos Playlist” brings Premium users a personalized playlist of music videos from their most-loved artists this year — all in one place.
Listeners can dive deeper into the music that soundtracked the year, with access to Top 100 Songs and Top 20 Artists – which can be added to “Your Library” to enjoy as a playlist.
Fans, regardless of whether they are in a musician’s fandom or a creator’s avid listener, will receive a reward for their loyalty from their favorite artists and podcasters with Artist Clips and Podcaster Clips. This allows the top listeners to hear directly from artists such as Billie Eilish, Sabrina Carpenter, Illest Morena, Ben&Ben, Cup of Joe, SB19, and thousands more.
Love your 2024 eras? Users can share their Wrapped results across messaging apps and their favorite social channels.
For details, visit For the Record.
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