Best press is still good performance – PCO chief

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Presidential Communications Secretary Cesar Chavez said that nothing beats good performance in getting the best media mileage possible amid the noisy media landscape marked by disinformation, fake news, and influenced by technologies which rival human intelligence.

In a speech delivered on his behalf by Presidential Communications Senior Undersecretary Emerald Anne Ridao during the Parangal: Gawad ng Kahusayan sa Komunikasyong Pampubliko, Chavez emphasized the critical role of creative communication in ensuring public trust in state information.

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