DEL Monte has leveraged the power of shoppertainment to amplify its digital presence through TikTok Shop, engaging more tens of thousands of viewers with fresh product offerings like dairy and snacks.
With a focus on appealing to a younger audience, Del Monte has introduced relatable short videos packed with useful information, elevating their online presence and making their products more accessible and attractive.
“As we churned out more live events with the support of TikTok Shop, it has been a wonderful journey for Del Monte,” said Leandro Oviedo, Del Monte e-commerce director. “Also with TikTok Shop, we found newer ways to excite our consumers, especially with engaging and informative content that we publish.
Del Monte’s strategic approach during the 11.11 Mega Campaign delivered impressive results, highlighting the powerful impact of TikTok Shop. Compared to the 10.10 campaign, the brand achieved a remarkable 148-percent increase in total gross merchandise value (GMV), with affiliate GMV rising by 76 percent. Affiliate live sessions experienced 212-percent growth, and affiliate video content grew by 44 percent. These achievements highlight how Del Monte effectively used TikTok Shop’s tools to drive significant growth through digital engagement.
A key aspect of this approach has been Del Monte’s innovative livestream sessions, which have transformed traditional retail experiences into real-time interactions with consumers, driving significant increases in engagement and sales.
Additionally, Del Monte’s use of TikTok Shop’s affiliate marketing has enhanced brand visibility, as collaborations with creators through competitions and creator asks have fostered meaningful connections and expanded their digital reach.
“Through impactful content and strategic collaborations with the right influencers, we’ve been able to engage with our audience in a way that feels both fun and personal,” said Oviedo. “It’s not just about promoting a product; it’s about creating genuine connections that go beyond the screen. By engaging directly with consumers in real-time through live selling, we foster a deeper understanding of their needs and excitement, building trust and loyalty every step of the way.”
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