Jollibee is top pick for consumer sector

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MAYBANK Investments Securities Group named Jollibee Foods Corp. (JFC) as its top pick among consumer companies in 2025, given the group’s diversification strategy and operating leverage, followed by Monde Nissin Corp. at No. 2 and Century Pacific Food Inc. (CNPF) at No. 3.

In a report, Maybank analyst Daphne Sze said they maintained a positive view on the consumer sector for the coming year, noting that further tailwinds, such as lower inflation, could “help to strengthen household purchasing power and increase demand for shelf staples.”

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