THE Department of Tourism said it would follow the advice of President Ferdinand Marcos Jr. to employ a “multifaceted strategy” to attain robust Philippine tourism.
In a post-pandemic world, Marcos said the emphasis had switched to experiential tourism that encompasses many aspects not just travel.
“This resonates with our ongoing efforts to promote our culture and identity and aligns perfectly with the strategic direction we have been actively pursuing, anchored on the National Tourism Development Plan 2023–2028,” Tourism Secretary Christina Garcia Frasco said.
Tourism Secretary Christina Garcia Frasco. PHOTOS BY J. GERARD SEGUIA
“We take pride in showcasing the diverse offerings of Philippine tourism through programs like the Philippine Experience Program, The Philippine Eatsperience, The Filipino Brand of Service Excellence Training Program, Tourist Rest Areas, and the development of specialized tourism segments such as dive tourism, gastronomy tourism, cruise tourism and halal tourism, among others,” she added.
Frasco said support for tourism-related measures would boost arrivals, revenues and job opportunities.
Marcos said the privatization of Ninoy Aquino International Airport would allow 48 flights per hour, resulting in 62 million visitors annually.
He added that a number of regional airport and seaport development projects have been completed to accommodate travelers.
“Investing in modernizing our airports not only improves connectivity and accessibility but also elevates the overall service quality for travelers, bolstering the Philippines’ appeal as a premier tourism spot in the region,” Frasco said.
“Through these endeavors and collaborative initiatives under the inspiring leadership of President Marcos, we are dedicated to showcasing to the world the many reasons to love the Philippines,” she added.
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