Figaro Coffee Group Inc. (FCG) said its pizza chain Angel’s Pizza booked P1.2 billion in sales on GrabFood in the first half of 2024, up 63 percent from the same period last year with over 925,000 transactions.
FCG said in a stock exchange filing Monday the growth was driven by a strong collaboration with Grab food and successful campaigns and innovative solutions.
“We are incredibly proud of the progress Angel’s Pizza has made. Achieving P1.2 billion in sales on Grab in the first half of 2024 is a monumental milestone that reflects our dedication to providing high-quality products and excellent service to our customers. As a long-time partner of Grab, we affirm our continuous and strong relationship which gives us more excitement towards future growth and innovation together,” FCG chairman Justin Liu said.
FCG said Angel’s Pizza’s strong sales growth highlights the brand’s strong post-pandemic recovery and sustained delivery business on deliveries platform.
Angel’s Pizza experienced a 53-percent year-to-year sales growth on the GrabFood platform in Metro Manila, while sales in provincial areas surged 151 percent.
“This significant growth is a result of our strategic partnerships and relentless focus on innovation and customer satisfaction. We thank Grab and our loyal customers for their continued support and trust in Angel’s Pizza,” FCG director for brand and partnership Ace Azarraga said.
Angel’s Pizza is part of GrabFood Signatures, a community of merchant-partners exclusive to the Grab platform. As a GrabFood Signatures merchant-partner, Angel’s Pizza gets access to exclusive marketing and promo mileages that put them front and center during platform campaigns, leading to unparalleled user and transaction growth.
“The success of Angel’s Pizza attests to the positive impact of collaboration between GrabFood and its merchant-partners, and we are glad to be part of their growth story,” Grab Philippines director for deliveries and strategy Greg Camacho said.
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