The humble beginnings in business of content creator and social media bigwig Anna Magkawas have taught her the ropes to navigate the ever-changing world of entrepreneurship. She shares her insights to viewers with full confidence.
Anna primes herself for the fourth season of the program, “Negosyo Goals,” where she has been the main host in only its second season.
“Negosyo Goals” has provided mentorship and a platform for entrepreneurs for both established businesses and start-ups.
“Our show has been a trusted resource for several seasons already,” said Anna, who is the president and chief executive officer (CEO) of Luxe Beauty and Wellness group.
“When we started ‘Negosyo Goals’ two years ago, we never thought the show would reach Season 4. The family is getting bigger every season and all those who have trusted the program that’s why we are very much happy the sponsors who support ‘Negosyo Goals’ are with us today and they have been with us the past seasons.”
“Negosyo Goals” will not have been possible without vision and leadership. For four seasons now, producer of Makers Mind Media Production CEO, Ivy Ataya, has been leading the team to produce “Negosyo Goals,” among other production-related endeavors.
“Negosyo Goals’ is the first TV show I produced,” said Ivy. “Although I’ve been in the business for more than 17 years. I co-produced other lifestyle and travel shows in the past. I’ve been a professional in the industry. I also produced record albums.”
After the pandemic, Ivy saw how resilient the Filipinos are. “We became aggressive to secure our lifestyle, our savings, reconnect our lives with our family. That was when I thought to produce a TV show that will give opportunity to big and small businesses.
“From all walks of life, there is a platform where they can promote in a TV show like ‘Negosyo Goals.’ I really hope the sponsors and the viewers will support us to continue the vision of our program. This is a visionary TV show.”
When Ivy started “Negosyo Goals” two years ago, she simply produced the show with faith and strong belief that they will pull it through.
“I’m stubborn and loyal,” Ivy said. “If I believe in something, I will hold on. I will not give up. I guess that was the reason we reached Season 4. Miss A and I were holding each other’s hands all throughout. We want to do a show where we could inspire more.
“This is not drama or not something that’s superficial where you would feel bad when you get home. Our learning is that even when you close the door, just wait and what you expect will come. Never give up. This early, I’m working on Season 5 and Season 6.”
Host Anna said that they never expected that “Negosyo Goals” will reach Season 4. “As long as we still have the support of sponsors, we will continue with the airing of the program. I’d like to thank all the sponsors who have been with us from Season 1 until Season 4.”
Shuttling between her successful business as CEO of Luxe Beauty and Wellness as well as the host of “Negosyo Goals” is something Anna has managed the past year.
“It’s not easy to be a host and at the same time, you are managing your business,” admitted Anna. “But along the way, you get used to doing the two jobs. We report for a very early call time in the taping of ‘Negosyo Goals.’
“You go through a tough day, with traffic along the road. Good thing, the team and our director (Noel Cabacungan), they take care of us really well. That’s why I was able to manage my time, ‘Negosyo Goals,’ my business at the same time and my family.
“I also maintain my social life with friends. So as not to be drained, work-life balance is important. We also divert our time to other things. We always get tired because we are always working.”
Anna also enjoys the part of hosting “Negosyo Goals,” that airs on GTV (GMA TV). “I learn a lot, I get to discover a lot of things and I also get to explore other business opportunities,” she said. “Featuring the ‘Negosyo Goals’ stories, entrepreneurs get the drive to try. They didn’t give up
“You will not know until you get to try. We just don’t settle in one type of business venture, we get to do and find opportunities. They are confident the business that they started will also flourish.”
“The program has helped me grow as a business owner by learning from other entrepreneurs. It allows me to connect with people from different lines of business. We have lots in store this Season 4.”
“Negosyo Goals“ also gives Anna the kind of fulfillment in her career. “The kind that motivates me to do more, so I can help more women achieve what I have achieved,” the lady boss maintained. “I was able to do all these while raising my little family with the help of my husband.”
Among the sponsors who supported “Negosyo Goals” are Global Dominion Financing, with guys and girls who are seriously dedicated in sharing inspiring stories of success — Ian Monzon, Huge Mabayad, Jenna Samson and Rod Matino, as well as Purple Hearts health vitamins led by the youngest CEO, Krizl Jorje.
Kristine Ann Andaya is a registered nurse with a degree in pharmacy, who jumped into the opportunity of learning the E-commerce industry. With a decade of traditional and non-traditional business experience, she established Kanna Health and beauty products training.
A team of experts who will give viewers an insight into the aesthetics business. Renato Cano of Illumina Wellness and Beauty Center gives “Negosyo Goals” viewers another reason to be beautiful this season.
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