As chief executive officer (CEO) of Luxe Beauty and Wellness group, one would think Anna Magkawas already has her plate full with the demands of her thriving beauty business. But, ever open to opportunities not just for the benefit of her company but more so to help out other business owners, Magkawas still finds time to host “Negosyo Goals” which recently returned for its fourth season on GTV.
Negosyo Goals prides itself as a trusted resource for aspiring and existing business owners. The show aims to provide valuable insights, mentorship and a platform for both established business owners and start-ups. Moreover, the show wants to tell the stories and journeys of these entrepreneurs.
“It’s not easy to be a host and at the same time do business but I still do it because I enjoy the work, and part of hosting is that I also learn a lot,” Magkawas said at the show’s media conference.
Luxe Beauty and Wellness CEO and ‘Negosyo Goals’ host Anna Magkawas INSTAGRAM PHOTO/NEGOSYOGOALS
“While hosting, I also get to explore other business opportunities. As an entrepreneur I don’t want to settle with just one field. Of course I’m open to try other things and check opportunities,” she added.
At the heart of the show is another businesswoman whose journey to creating Negosyo Goals is an inspirational story itself.
Makers Mind Media Production CEO Ivy Ataya — who has been in the business for 17 years as producer for lifestyle and travel shows, as well as recordings — came up with Negosyo Goal during the pandemic.
“After the pandemic, I saw how resilient Filipinos are. We became more aggressive in securing our livelihoods and savings, and we became more connected with our families,” Ataya said.
“That’s when I thought of creating a TV show where I want to give opportunities to everyone — big and small, from all walks of life—to have a platform where they can promote their business,” the CEO added.
All inspired to continue their joint project, both Magkawas and Ataya excitedly shared that Negosyo Goals’ new season has a dynamic new format.
Magkawas — also known as Ms. A in the show — remains as the main host and will be joined by a powerhouse team of co-hosts representing Negosyo Goals’ major sponsors and partners. These industry leaders will have dedicated segments, bringing their expertise and real-world business experience to the show.
This approach allows Negosyo Goals to offer viewers a wider range of perspectives and practical advice. Each sponsor/partner co-host will delve into their specific area of business, providing valuable insight and stories of hope, inspiration and new learning.
Among the featured businesses and their leaders this season are Global Dominion Financing, Inc. with Aian Guanzon, Euge Mabbayad, Rod Matinong and Jenna Samson; Purple Hearts with Kryzl Jorge; The Mothers Toys and Collectibles with Jose Paolo Lagasca Gloria or Boss Senpai; Kanna Beauty with Kristine Andaya; and Illumina Beauty and Wellness Center.
“Negosyo Goals has always been about empowering Filipino entrepreneurs. With this new format, we can offer viewers an even richer and more diverse range of knowledge and experience. Our co-hosts bring a wealth of expertise to the table, and Ms. A together with the entire Negosyo Goals team powered by The Maker’s Mind Media Production, is confident that their segment will be invaluable for anyone looking to start, grow or refine their business,” Ataya finally noted.
Negosyo Goals airs every Sunday, 6:30 a.m., on GTV.
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