Real Perfection makes its mark as new ‘skincare for all’

The Philippine skincare industry welcomed its newest player, Real Perfection, at a glamorous cocktail event on August 29 at the Grand Hyatt Manila in BGC, Taguig City.

The brand’s launch established its commitment to producing visible results and addressing skincare concerns across a wide age range, from millennials to Gen Z.

In an interview with The Manila Times Lifestyle, Real Perfection’s CEO, Cat Goitia, emphasized that the brand also aims to be inclusive, offering solutions for both women and men.

“Unlike other skincare brands, Real Perfection is not just for ladies. Men can use it too because everyone has skin concerns and deserves to be their ‘real perfect’ selves,” she conveyed, underscoring the brand’s broad appeal.

On stage, Real Perfection’s extensive product lineup took the spotlight, featuring five distinct skincare sets and various individual items tailored to specific concerns.

The main sets, which are attractively packed in color-coded pastels, include the Acnefense Set for clearing acne, the Glow Booster Set for brightening, the Advanced Rosy Peel Set for rejuvenation, the Skin Rescue Set for improving skin texture, and the Retinol Booster Set for speeding up skin cell turnover. These products are formulated with potent ingredients like Centella Asiatica, collagen, thyme, Arabica seed, and niacinamide, all chosen for their proven efficacy in treating various skin concerns.

Real Perfection’s CEO Cat Goitia, Francine Diaz, brand founder Maricon Monton Flores and event host Janeena Chan

Goitia, a businesswoman and passionate skincare advocate, said she and Real Perfection founder Maricon Monton Flores worked closely with aesthetic doctor Sharae Chua to identify the most common skin dilemmas before they embarked on the product formulations.

“Millennials are more focused on anti-aging, like me,” shared Goitia, who, at 43, represents the demographic’s desire to maintain youthful skin. “For Gen Z, the problem is usually acne, so we made sure that we have products for that,” she added, reflecting the brand’s thoughtful approach to catering to younger consumers.

The highlight of the evening was the introduction of social media sensation and showbiz celebrity Francine Diaz as the brand ambassador of Real Perfection’s underarm whitening product. Diaz’s selection is a strategic move by Goitia’s team to connect with the Gen Z audience.

The newest brand aims to address skincare concerns across a wide age range, from millennials to Gen Z.

“She’s the most fitting ambassador for us in that demographic. My daughter, who is also a Gen Z-er, and her friends all know and relate to Francine. Besides experiencing acne problems, people their age are also very concerned about their underarms,” Goitia explained.

Diaz, who stood out in a turquoise shantung silk slip dress, swore by the promise of Real Perfection’s underarm cream to produce visible results in just three days.

Meanwhile, the skincare sets were presented by real women of various ages, skin tones, and body shapes, which served as a visually striking way to demonstrate that Real Perfection is truly a brand for everyone.

As Goitia underscored in a Q&A moderated by beauty blogger Janeena Chan during the program, “We aim to be the ‘skincare for all.’ Real Perfection was founded on the promise of promoting real and tangible results towards the pillars of skin whitening, anti-aging, eradication of common and complex skin problems, as well as maintaining radiant skin health. With its carefully crafted formula and ladderized step-by-step process, this brand aims to cater to all skin types regardless of factors and elements that affect health and well-being.”

And very proudly, too, the skincare advocate finally declared, “Real Perfection is more than just a skincare brand; it is a commitment to excellence, innovation, and integrity. We are dedicated to helping our customers achieve their skincare goals with products they can trust, all while contributing to a more sustainable and ethical world.”

Besides Real Perfection’s principals, Diaz and the real women models, also spotted at the cocktail party on Thursday were former stage actress and singer Karel Marquez who serves as the company’s external affairs representative and two-time Olympic gold medallist Carlos Yulo’s girlfriend, content creator Chloe San Jose.