HOW does one tour clients through a multi-hectare property hundreds of kilometers away, letting them see its splendor without having to go through a long, possibly inconvenient, journey?
One answer is by entering through technology into a simulated world that allows them to virtually walk through the vast expanse of an estate, seeing up close the architecture and amenities of the buildings on it.
In the case of Megaworld, the point of entry is its Megaworld Leisure Showroom, located at the ground level of EightyOne Mall along Newport Boulevard at Newport City in Pasay. This immersive property showroom, said to be a first in the Philippines, showcases the property giant’s sprawling tourism townships.
Among its showcases are the 150-hectare Boracay Newcoast in Malay, Aklan; the 462-hectare Paragua Coastown in San Vicente, Palawan; and soon, the 150-hectare Lialto Beach and Golf Estates in Lian, Batangas.
The showroom’s interior gives a taste of the contemporary beachfront living concept, taking its cue from the colors of sand, stone and the sea. The space promises to invite patrons to relish bathing under the sun and taking in the serenity of a forest.
Prelude to the tour. PHOTO FROM MEGAWORLD
Visiting the showroom allows the discerning to taste the newest in real estate marketing, namely, “Phases,” which are three interactive rooms that use the most modern projectors and surround-sound systems that create immersive experiences of properties.
Catering to those already billeted in the hotels around the Ninoy Aquino International Airport, the showroom aims to feature the most stunning tourist spots of the Philippines and virtually bring visitors around Megaworld’s developments in these luscious tropical locales.
“Since people cannot visit these locations right away, we thought why not bring them there instead?” says Javier Romeo Abustan, head of sales and marketing of Megaworld Platinum. “That’s the big ‘What if?’ question that we had when conceptualizing the Megaworld Leisure Showroom.”
An immersive experience. PHOTO FROM MEGAWORLD
“Phases” virtually transports visitors to enticing property development magically and almost instantly. Without having to change their travel plans or book an actual flight, they can experience vicariously the natural magnificence of the attractive islands outside Metro Manila. Most importantly, the showroom’s virtual tour offers them more than a fleeting glimpse of Megaworld’s destination properties and allows them interaction and engagement through technology.
To add to the experience, the Megaworld Leisure Showroom’s bar and dining area serve visitors the cuisine and beverages of the places featured in the virtual tour. For those looking for a space for events and town hall meetings, a large conference room, which can be divided into smaller meeting pods, is also available to simulate the immersive activity.
Abustan foresees immersive showrooms as the way forward for Megaworld because they present a more sustainable option for presenting projects to clients. As fresh properties are started and tendered to the market, the company can easily change the content of the virtual showroom, updating the experience.
This upgrade takes a shorter time than the typical renovation or construction of the brick-and-mortar model units of the traditional property showrooms. As a result, customers can get a closer view of Megaworld’s properties, from the current to those still in development.
Abustan also explains how the showroom boosts regional tourism in the areas where Megaworld’s properties are located.
“Engaging clients with this kind of visual spectacle is like instantly transporting them to their desired destinations to appreciate the beauty of our islands without having to fly out of Metro Manila,” he says.
The map of one property. PHOTO FROM MEGAWORLD.
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