Mitsubishi Motors Philippines Corp. (MMPC) is set to make history by hosting the world premiere of its latest concept vehicle—a 7-seater SUV at the 9th Philippine International Motor Show (PIMS) 2024.
“The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors’ global operations,” said MMPC president and chief executive Ritsu Imaeda.
He said the new concept reflects Mitsubishi Motors’ vision of delivering top-quality vehicles to the ASEAN region, “and we are thrilled that this will be showcased for the first time in the Philippines.”
The historic reveal will be the first time Mitsubishi Motors chose the Philippines for a global debut, underscoring the country’s growing importance within the company’s global strategy.
The 7-seater SUV concept shows Mitsubishi Motors’ commitment to providing fulfilling mobility lifestyles that cater to the adventurous spirit of drivers and passengers.
Its unveiling in the Philippines reinforces the brand’s dedication to ASEAN drivers and highlights MMPC’s pivotal role in Mitsubishi Motors’ global operations.
The new SUV concept seamlessly blends the brand’s heritage of craftsmanship with its dedication to developing vehicles that cater to the unique demands of the market.
Othel V. Campos
The 9th Philippine International Motor Show will run from Oct. 24 to 27, 2024, at the World Trade Center.
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