The rise of social media and easier access to international travel have driven global demand for Japanese skincare products. Filipinos are increasingly embracing these products, tailored for Asian skin.
J-beauty stands out for combining traditional Japanese culture with modern innovation. Using natural ingredients and advanced formulations, these products have earned a reputation for effectiveness.
Vince Marquez, Business Unit Manager for Mentholatum Philippines, said their J-beauty products are now more accessible in stores and online. One key product is Selsun Blue, an anti-dandruff shampoo with Selenium Sulfide 1 percent, which treats scalp issues like itching and flaking.
For sun protection, SunPlay offers high SPF coverage, while Skin Aqua provides SPF 50, hydrating and shielding skin from UVA, UVB, and blue light. Hada Labo, Japan’s top-selling face lotion, hydrates and brightens skin with its hyaluronic acid formula.
“Hada Labo is simple, with no unnecessary ingredients,” said Mentholatum’s Jenny Orias-Arcellana.
Mentholatum Acnes, designed for acne-prone skin, uses amino acids, vitamin C, and Centella Asiatica to heal and reduce scars. Lip Therapy and Lip Ice products are also popular, offering moisturizing benefits and a natural pink tint.
Rohto Eye Drops, Japan’s leading eye care brand, is gaining popularity in the Philippines, providing relief for dry eyes and offering a cooling sensation.
“Rohto Cool offers a unique cooling experience,” said Rohto’s Business Unit Manager, Trina Belmonte.
With consumers becoming more informed, there’s a strong demand for brightening products, particularly Hada Labo’s Premium Whitening Line. Mentholatum plans to introduce more skincare lines to cater to this growing demand.
Mentholatum products are available at Watsons, Mercury Drug, Lazada, Shopee, and other online platforms.
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