Google has officially launched the Global Signal Exchange (GSE), a new initiative designed to enhance the sharing of online fraud and scam signals.
This project aims to bolster existing protections, as Google currently blocks millions of scams daily across its platforms.
In collaboration with the Global Anti-Scam Alliance (GASA) and the DNS Research Federation (DNS RF), GSE will serve as a centralized hub for fraud data.
“We know from experience that fighting scams and the criminal organizations behind them requires strong collaboration among industry, businesses, civil society and governments to combat bad actors and protect users. We’re committed to doing our part to protect users, including through our continued work developing tools, publishing research, and sharing expertise and information with others to protect people online,” Google said in a statement.
Google has positioned itself as the first founding member of this initiative, which leverages GASA’s extensive network and DNS RF’s database of over 40 million scam signals.
The GSE seeks to streamline the exchange of abuse signals, facilitating quicker identification and disruption of fraudulent activities.
The platform is set to launch on January 1, 2025, and aims to be user-friendly and scalable across the web.
As part of its pilot program, Google has already shared over 100,000 URLs linked to fraudulent merchants.
Additionally, Google announced its Cross-Account Protection tool now safeguards 3.2 billion users against online threats.
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