Heart Evangelista outshines top APAC celebs at Paris Fashion Week

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This season’s Paris Fashion Week showcased the rising influence of Asian celebrities, with  Heart Evangelista  leading the charge and reinforcing her status as a fashion powerhouse.

The fashion icon emerged as the top celebrity from the Asia Pacific region at the Spring Summer 2025 Paris Fashion Week contributing $10.6 million in media impact value (MIV), according to a report by Launchmetrics. 

The event, which took place from Oct. 10 to 17, was heavily influenced by celebrities from the APAC region, particularly from the Philippines, Thailand, and Korea.

Evangelista is a beloved figure among designers and fashion houses including Louis Vuitton, Loewe, and Dior, which shows prominently saw her presence. 

For the MIV ranking, Evangelista was followed closely by Thai superstar Apo Nattawin, who garnered $10.2 million, and former Miss Universe Pia Wurtzbach, who secured $7 million. 

The report highlighted that media outlets dominated the conversation at Paris Fashion Week, accounting for 58 percent of the total MIV. 

Established institutions like Gala and Vogue led the way, but the voices of celebrities and influencers were also significant, making up 18 percent and 15 percent of the mix, respectively. Instagram remained the primary platform for sharing fashion content, although TikTok’s influence is steadily increasing.

Other notable figures in the Asia Pacific ranking included Thai actress  Freen Sarocha, who made a splash during her Paris debut with a $5.9 million contribution in MIV, and South Korean actor  Nam Joo-hyuk, with $5.7 million.

Dior once again dominated the brand rankings, generating $82.7 million in MIV. The show, led by designer  Maria Grazia Chiuri, featured a unique blend of fashion and sports, with notable attendees including  Anya Taylor Joy  and APAC celebrity ambassadors.

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