November 6, 2024 | 12:00am
Carenology95 is a skincare brand that combines two key words — care + knowledge — which sum up the company’s thrust into the vast market of beauty, specifically K-Beauty. Leading dermatologist Dr. Lim Ee Seok, known for his high-profile celebrity clientele including actors and high-net-worth individuals, founded the brand in 1995. Based on 28 years of research and information gathering, Carenology95 develops safe and effective products from natural, plant-based ingredients to maintain healthy skin. Their products were created so that women can care for their skin effortlessly and safely at home.
Although developed with the Korean skin in mind, Dr. Lim Ee Seok says that “because of the brand’s proven effectiveness in various clinical trials, they are also confident that Carenology95 will benefit Filipino consumers as well.” The Philippine beauty landscape has been interested in K-Beauty for some time and the introduction of Carenology95 is meant to level up the K-Beauty products available locally.
Carenology95 beauty ambassadors Bethany Talbot, Bianca Roque-Bradner, and Sam Santamaria.
“This brand uses a blue carbon oil of which 1g worth comes from 2,000 blue tansy flowers from Morocco. This revolutionary beauty oil provides skin solutions perfect for Filipino consumers, including skin antioxidants, anti-aging, complexion improvement, redness relief, and sebum improvement.”
I spoke with Dianne Gonzales, director of MMG Enterprises, the official distributor of Carenology95 in the Philippines. “We decided to bring Carenology95 to the Philippines because of its quality and proven effectiveness. It prioritizes the use of natural ingredients and cutting-edge technology which aligns with the needs of Filipinos seeking quality Korean skincare solutions.”
She adds, “We met with Dr. Lim, who was introduced by a common friend, and we were very impressed. It was perfect because he was looking to expand his brand, and Carenology95 was not in the Philippines. His products could already be found in China and Indonesia.”
The first product lines from Carenology95 that Gonzalez is bringing in are the Blue and the Sun Care lines. “They have several lines, but we are bringing in the most popular ones in Korea.” The target market for these products is not a specific age or even gender, according to Dianne. “Since it’s mostly natural ingredients, it’s safe for everybody. Men can also use it.”
Carenology95 invited a handful of beauty leaders who were given products to try. These beauty ambassadors spoke of their first-hand experience and results in a launch at Blackbird at the Nielson Tower.
The most popular Carenology95 lines in Korea are the Blue and Sun Care lines, which are now available in the Philippines.
Sam Santamaria, a PMAP model and Reina Hispanoamerica Pilipinas for 2022, says her “favorite product is the RE: Blue Regenerating Serum because the texture is so unique. It’s so light yet you can really feel it getting absorbed into the skin. Super perfect even in the daytime with the humidity we have in Manila, plus it sits beautifully under makeup.”
Bianca Roque-Bradner, a well-being and personal mastery coach, shares that she “loved the RE: Blue Night Facial Oil because it’s incredibly nourishing and hydrating without being greasy, and I love how well it sinks into the skin. I’ve been waking up every morning with a soft, subtle glow, thanks to this oil. It’s definitely a new favorite in my routine!”
Another PMAP model, host, student, and former member of the UP football varsity, Bethany Talbot, expressed that for her fast-paced lifestyle, especially the outdoors, “the Toning Light-Up Repair Sun Cream helped me achieve a natural luxurious skin glow while protecting me from the harmful rays of the sun. I love that this sun cream also helps regenerate collagen and relieve the signs of photo-aging. It’s amazing!”
Diane Gonzales, director of MMG Enterprises, the official distributor of Carenology95 in the Philippines
Even the event’s host, Patty Laurel, exclaimed that her revamped Carenology95 regimen “provided expert care in the comforts of her own home — proof that skin expertise is truly achievable and within reach.”
For now, Filipinos can avail of these two Carenology95 lines. The RE: Blue is its signature line which includes a facial cleanser, Boosting Multi Toner, Regenerating Serum, Ultra Repair Cream, and Night Facial Oil. It claims “to nourish and moisturize skin, quenching skin thirst and leaving it extra hydrated. It harnesses the power of Moroccan blue tansy oil extracted via low-temperature steaming and patented liposome technology to deliver active agents into the skin deeply.” The second is the Sun Care Line, which“has moisturizing, toning, and UV defense benefits that offer the highest UV ray protection factor in Korea. It also has extra skin-soothing effects that calm skin that is exposed to and irritated by UV rays.” The Sun Care line includes a 3-Active Defense Sun Cream and the Toning Light-up Repair Sun Cream.
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Carenology95 products are available online at https://www.carenology95.ph. Soon, Carenology’s complete line of beauty solutions will be available at beauty shelves nearest you.
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