Promoting the sweetness of a balanced lifestyle

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For many people, living a healthy life entails doing things such as switching to a better diet or starting a rigorous exercise routine. However, this often leads to completely depriving themselves of certain comfort foods whenever they crave them.

Aiming to promote a more balanced lifestyle that includes healthy habits while also allowing for the occasional sweet treat, J.CO Donuts and Coffee has introduced the very first J.CO Run in the Philippines. First launched in Indonesia, the J.CO Run emphasizes the importance of maintaining a balance between an active lifestyle and enjoying sweet treats without feeling guilty.

During the fun run’s media launch on Oct. 22, J.CO welcomed celebrity couple Juancho Triviño and Joyce Pring-Triviño, along with renowned coach Rio Dela Cruz, who all spoke about how they strive to maintain a balanced lifestyle.

From left: Coach Rio Dela Cruz, celebrity couple Juancho Triviño and Joyce Pring-Triviño, and J.Co Assistant Marketing Manager Jericho Eva

As fitness enthusiasts, both Juancho and Joyce expressed their commitment to maintaining a healthy diet alongside consistent physical exercise through mindful eating.

“I’m a mom of two children, and I cook most of our meals at home. I really have to be mindful about planning our meals for the week and I make sure that they have the right balance. But at the same time, Juancho and I have such a sweet tooth,” admitted Joyce.

“We love sweets; that’s why we don’t completely eliminate them from our diet. You can’t really keep on constricting yourself because eventually, you’ll end up looking for it. So for us, it’s really just about finding the right portions and being mindful,” she added.

Apart from food intake, another integral role in having a balanced lifestyle is physical exercise like running long distances, which Dela Cruz pointed out can be a bit challenging for someone just starting out.

“It is very important to have a specific goal. You need to have a goal and an objective and, of course, dedication. If you don’t have dedication, you won’t achieve your goal. Self-discipline is really important,” the coach told Manila Standard Life.

Coach Rio Dela Cruz invite the media to engage in some warm ups before the start of the program

To keep one motivated about running, Dela Cruz suggested joining running clubs because running alongside others can help with accountability and improvement through better running form and structured programs. He also mentioned that fun runs can serve as a platform to test personal improvement.

The J.CO Run 2024 will feature three different distances: 3K, 5K, and 12K, with the last one commemorating J.CO’s 12th anniversary. Registered runners will receive a race kit that includes a J.CO running shirt, a race bib number, a J.CO tote bag, donuts, iced lemon tea, and exclusive finisher medals. During the race, there will be surprises along the route, dedicated photo spots at the activity village, and sponsor loot bags for racers.

The running shirts for those who will join the event come in various colors

Participants who finish the race will also be rewarded with a freshly brewed cup of coffee and a J.CO donut they can purchase at a designated food truck for the event. All runners will also be entitled to one free drink at the J.CO MOA branch from Nov. 10 until Dec. 31 by presenting their race bib.

“This run is more than just a race. It’s about fostering community spirit, uniting families and friends, and reminding everyone to savor the sweetness of life both on and off the track,” said John Yeung, Managing Director of J.CO Donuts and Coffee.

The J.CO Run 2024 will take place at the SM Mall of Asia Concert Ground on Nov. 10.

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