December 6, 2024 | 12:00am
Topten10 is all about minimalist pieces with a trendy touch.
What do oppas Lee Min Ho, Nam Jo Hyuk, P-pop stars Bgyo, and dancer AC Bonifacio have in common? They all love Topten10’s uniquely minimalist and trendy style — and now you can too, without having to fly to Korea.
While insiders dub Topten10 as South Korea’s Uniqlo as a go-to for wardrobe foundations for its clean lines and timeless silhouettes, it’s subdued tones and trendy touch makes it uniquely K-fashion. Since its inception in 2012, they quickly gained a loyal following for being easy to mix and match with existing pieces in men’s, women’s and kids’ wardrobes.
Filipino and Korean wardrobes share something in common: “Filipinos also value adaptability to everyday life. Filipinos thrive on versatility, balancing work, social events and family time,” says Hans Clifford Yao, CEO of Agile Retail Ventures Inc., the retailer who brought the Korean favorite to the Philippines.
Topten10 multi-functional pieces transition seamlessly from casual to formal, “aligning with the practical lifestyles of many Filipinos,” he says.
Topten10 also taps into Filipinos’ fascination with all things Korean — whether it’s K-drama, K-pop, or Korean food. “The brand embodies a modern, minimalist aesthetic often seen in Korean trends, which Filipinos find aspirational,” he continues, referring to the brand’s line of sleek basics and adaptable designs typically spotted in Korean dramas and variety shows.
Yao says, “This brand is set to redefine how Filipinos dress for their on-the-go lives.”
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Topten10 is now open in SM Mall of Asia and will open its second store at Gateway Mall 2 today. Watch out for its opening in SM J Mall soon.
Topten10 is offering shoppers a chance to win a trip to South Korea. With a minimum single-receipt purchase of P3,500 at the SM Mall of Asia or Gateway Mall stores, customers will receive a raffle ticket for the exclusive giveaway until Dec. 15. Winners will be announced on Dec. 25, 2024.
Shoppers spending P2,500 get a custom carabiner keychain, featuring personalized charms.
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