More than a decade into his career, Park Seo Jun continues to be surprised by how far-reaching Korean content has become — and how it continues to open doors for connection around the world.
On his third visit to the Philippines, the South Korean actor was greeted with the kind of warmth and enthusiasm that proves the global Hallyu wave is still going strong.
“A few years back, I would have never thought that Korean content would be this widespread. Seeing how the content has become easily accessible, it has also become the reason why I’m able to continue my work and share it with more people,” he said. “I’m very happy that we have this connection together.”
Best known for his K-dramas “Hwarang,” “Fight for My Way,” “What’s Wrong With Secretary Kim,” and “Itaewon Class,” he has become one of South Korea’s most sought-after actors, known for his versatility and presence across a wide range of genres.
His screen journey began with the idol drama “Dream High 2 (2012),” where he played a trainee and sang alongside real-life K-pop stars. He more recently returned to the big screen as Prince Yan in “The Marvels” (2023), where he delivered a brief singing performance in his first international film.
Park reunited with his Filipino fans at the Century Tuna x Park Seo Jun: The Ultimate Fan Fest held at the Smart Araneta Coliseum on July 12.
During the fan fest’s press conference organized by Wilbros Live, Park was formally introduced as Century Tuna’s newest ambassador. He spoke about his personal commitment to health and wellness, how his lifestyle has evolved, and what he has learned from years in the entertainment industry.
As Century Tuna’s newest ambassador, Park emphasizes the importance of staying healthy — physically and mentally.
Park now appears in the brand’s latest campaigns, including television commercials and product packaging. One ad features him preparing a tuna recipe and showing his fitness routine.
“During our shoot, we had tuna with seaweed. And when I ate that, I realized that this was the simplest but the best way to eat Century Tuna,” he recalled.
As the brand’s global ambassador, he highlighted how fitness helps him stay prepared for the demands of his roles and the fast pace of show business.
“As time passed by, I realized that the most important health that we must maintain is our mental health. And for us to have a healthy mind, we must first have a healthy body,” he said.
Park also shared a few details about his next K-drama project, describing it as realistic and emotionally grounded. “It’s a drama that tackles the first love that we all experience, and that you can relate to the different stories because this is something that we all go through.”
Before the main program, fans explored activity booths and exclusive merchandise. Some posed for photos at the Spotlight Studio, while others left handwritten notes for the actor at the Hallyu Wave Wall. Completing the stamp card challenges gave fans a chance to join Park on stage.
Century Tuna ambassadors later welcomed the crowd with games and raffles, followed by the launch of the brand’s Saving Our Seas campaign, which encourages reducing plastic waste and protecting marine life.
The energy surged with dynamic dance numbers and a fashion segment featuring Anne Curtis, Century Tuna’s long-time ambassador and local pop culture icon.
But the biggest cheers were reserved for Park Seo Jun’s appearance, marking his official welcome as Century Tuna’s Global Superbod Ambassador. Fans praised his work and the comfort his roles have brought, especially his portrayal of Park Sae-ro-yi in Itaewon Class.
Park took part in games with fans and shared his favorite tuna dish, which he personally served on stage. A lucky fan also had a special one-on-one moment with the actor. The night ended on an emotional note, with fans celebrating another memorable visit and the beginning of a fresh chapter for the actor.
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