New Era Philippines celebrated its 10th anniversary in electrifying fashion on July 12, lighting up the skies above the Mall of Asia with a 700-drone spectacle — the largest of its kind ever held in Metro Manila.
Spectators watched as the sky turned into a giant LED screen, displaying moving graphics that told the story of New Era.
The historic show, produced by DreamSky Entertainment Inc., drew a massive crowd to the MOA grounds for two shows at 8 p.m. and 11 p.m., marking a decade of caps, culture, and community.
Spectators watched as the sky turned into a giant LED screen, displaying moving graphics that told the story of New Era — from its beginnings in Buffalo, New York in 1920, to its arrival in the Philippines in 2015, to its growth into 11 stores nationwide. Drones formed caps, logos, Philippine symbols, and even the phrase “History in the Sky!” — the event’s tagline.
Executives from New Era’s regional offices in Asia flew in for the celebration, reflecting the brand’s growing influence in the Southeast Asian market.
The celebration came alive with performances from Al James, Ely Buendia and Sandwich. PHOTOS FROM FACEBOOK/NEW ERA CAP PHILIPPINES
New Era Philippines President Melvin Lloyd Lim said, “A decade ago, a journey began with a simple dream, one that took shape in the opening of our very first branch in SM Megamall. Back then, our goal was modest, to introduce ourself to the market and open a few stores each year. But our ambition has grown into something bigger than we imagine, thanks to the hard work, grit and unwavering dedication of this amazing team. We are now present from north to south, reaching our customers, from Baguio to Zamboanga. That’s not just growth, but that’s the impact, that’s heart.”
As part of the celebration, the stage came alive with powerhouse performances from Filipino music legends Ely Buendia, Gloc-9, Sandwich, and Parokya ni Edgar, joined by rising acts Al James, Elmo Magalona, and Arkin Magalona.
Arkin and Elmo Magalona, Parokya ni Edgar and Gloc-9
Founded more than a century ago, New Era is best known for its iconic fitted caps and collaborations with major sports leagues and artists. In the Philippines, the brand has evolved into a staple of urban fashion and youth culture.
The anniversary show created a buzz across social media, with fans posting videos and tributes using the hashtag #NewEraPHYear10.
“This isn’t just a launch — it’s a leap. We’re not just lighting up the night. We’re launching a new era of brand storytelling — one that soars above the ordinary,” DreamSky Drones President Gayle Oblea said.
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