SHAKEY’S Pizza Asia Ventures Inc. (SPAVI) will be implementing a major executive shakeup ahead of a move to scale up its Potato Corner brand operations in the United States.
On Tuesday, the company disclosed that Manuel del Barrio, SPAVI’s vice president, chief financial officer (CFO), compliance officer, chief risk officer, and chief information officer, would be retiring effective Aug. 14.
Deputy CFO Myrose April Victor will take over all of del Barrio’s roles upon the latter’s retirement and will also retain her current post as head of corporate strategy and planning.
In a parallel move aimed at boosting its international business, Shakey’s also appointed Chief Operating Officer Jorge Maria Concepcion as the company’s new country head of Potato Corner USA, also effective Aug. 14.
“Mr. Concepcion will be spearheading the exploratory and startup efforts for the brand in the United States for market entry and operational scale,” Shakey’s said.
“He will oversee the strategic direction, market growth, and total business performance of Potato Corner USA.”
Concepcion had previously served as general manager of Shakey’s Philippines from 2014 to 2023, and was appointed COO in 2024.
Joining him in the US business is Romeo “Chuck” Pe Benito Jr., who was named deputy general manager of Potato Corner USA.
Pe Benito brings more than three decades of foodservice experience, including leadership roles at Kenny Rogers Roasters and Seattle’s Best Coffee. He began his career with Shakey’s Philippines, where he later became restaurant manager.
Last month, SPAVI’s board of directors approved the incorporation of another subsidiary in the US, which will be fully owned by SPAVI International USA Inc.
The new subsidiary’s principal activities will include engaging in franchising activities and marketing the group’s products and brands.
SPAVI shares on Tuesday shed 2 centavos, or 0.25 percent, to P7.96 apiece.
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