MANILA, Philippines — Filipino coffee chain Pickup Coffee is expanding into its third year of operations with the launch of a new beverage line.
During a curated dinner last July 30 in a Parañaque restaurant, country president Francis Flores shared the company has over 400 Philippine stores in three years.
Flores said this equated to an average of 20 new stores each month, with 40 million cups of coffee served — nearly half of the Philippine population.
The executive also teased the brand’s Prime concept store, which was launched in a Cebu mall last month, would also be put up in Metro Manila very soon.
Digital head Matteo Gancayco shared the coffee chain was officially launching the Pickup Club, an official rewards program found on its digital app, featuring discounted perks, anniversary treats, and delivery deals.
A new Frappe line rounded up these new developments by the Filipino coffee chain.
Eight new flavored drinks — Oreo, Triple Choco Chip, Caramel, Brown Sugar Coffee Jelly, Kape Kastila (Spanish), Cafe Mocha Chip, Matcha, and White Mocha — will now be added to the expanding beverage menu.
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