MANILA, Philippines — Access to good nutrition should be a right, not a privilege. But for many Filipinos, getting affordable, nutritious food remains a daily struggle. That’s why Birch Tree Fortified is taking action with the launch of its Nutrition Mission, a nationwide campaign to serve 1 million milk servings to families across the country.
In celebration of Nutrition Month, the campaign highlights the importance of everyday nutrition and the power of Tripleng Lakas—Brain Lakas, Bone Lakas and Immunity Lakas—to help families grow stronger, smarter and healthier.
Birch Tree Fortified’s Nutrition Mission officially kicked off last July 19 in Barangay Tambler, General Santos City, where the community gathered for the first leg of the Tripleng Lakas FAMpasaya Fiesta. One of the most meaningful moments of the day was the Milk Turnover Ceremony, where families raised their glasses of Birch Tree Fortified milk in a shared toast, signifying a communal commitment to make nutrition more accessible for all.
The event also featured a community mural painting activity led by local GenSan artist Renejun Navalta, turning an entire wall of the barangay’s day care center into a vibrant landscape. Through its partnership with a homegrown artist, Birch Tree Fortified strengthened its ties with the community, showcasing both Filipino talent and the importance of proper nutrition.
The community working on a collaborative mural alongside local artist Renejun Navalta and The people of Barangay Tambler gathering in support for Birch Tree Nutrition Mission
The campaign stems from a clear and pressing reality: despite an obvious desire to provide for their families, many Filipino parents can’t afford to include milk in their daily meal budget. According to UNICEF, only six in 10 households regularly purchase powdered milk, despite child malnutrition remaining a widespread concern across the country. In response, Birch Tree Fortified launched the Nutrition Mission—an initiative aimed at turning access to nutritious milk from a privilege into an everyday essential for Filipino families.
“Dahil nasa ganitong kalagayan ang malnutrisyon sa Pilipinas, ginawang mission ng Birch Tree na magkaroon ng access ang lahat sa masarap, masustansya at abot-kayang gatas na kayang araw-arawin,” said Leah Ann Ruiz, marketing manager for Birch Tree Family Milk.
“Ang layunin po ng Birch Tree ay araw-araw mag-gatas para may Tripleng Lakas ang buong Pilipinas.” With every glass of Birch Tree Fortified milk, “may Vitamins A and C para sa Immunity Lakas, meron din pong Zinc para sa Brain Lakas at Calcium and Phosphorus para sa Bone Lakas”—a combination designed to help fight malnutrition and bring daily strength to Filipino families.
With more stops planned nationwide, the Nutrition Mission is just getting started, bringing with it more than just milk, but a message that every Filipino deserves the strength of Tripleng Lakas, every single day.
*ASC Code C0208P070825B
Editor’s Note: This press release is sponsored by Birch Tree. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
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